How to plan a corporate website to increase the number of overseas enquiries

Preface: Corporate website is not just a facade, but also the key to overseas enquiries

In a few eras.Corporate WebsiteIt has long been not just a facade for displaying company information, but also an important weapon for every trading company to win overseas inquiries and develop potential customers. According to Google and major research reports, more than 70% of the world's enterprises nowadays will prioritize their purchasing behavior by searching for suppliers or partners online, which means that the exposure of your website has a direct impact on whether or not you can be seen by international customers. Therefore, whether or not the planning of your corporate website meets your marketing objectives will determine whether or not your international inquiry volume can grow steadily.

Many traditional trading companies in Taiwan are still stuck in the old concepts of "it's good to have a website" and "websites are just for regular customers", which makes it impossible for websites to give full play to their true value. In fact, if we can follow theB2B MarketingThe logic of re-planning a corporate website with SEO, content marketing and structural optimization not only improves theInternational ExposureThe company is also able to bring in a steady flow ofPrecision EnquiryThe company has transformed itself from a mere showcase site to a digital asset that actually creates business opportunities.

This article will focus on how to plan a corporate website for a trading company, and comprehensively analyze how to create a website strategy that can really bring inquiries and transactions from the levels of structure planning, content layout, SEO optimization to inquiry diversion, etc. Through complete teaching and case illustrations, we will help enterprises get rid of the dilemma of ineffective websites, and then grasp more stable and expected international business opportunities. Through complete teaching and case studies, we will help enterprises get rid of the dilemma of ineffective websites, and then grasp more stable and predictable international business opportunities.

Why is a B2B corporate website an indispensable tool for boosting overseas enquiries?

In the field of B2B trade, the importance of corporate websites has long evolved from "image display" to a core tool for "business opportunity development". Especially in the face of the global market, if enterprises hope to increase the number of overseas inquiries and obtain potential customers steadily, their websites must have clear marketing functions and international exposure capabilities, in order to become the key driving force for the stable growth of enterprises.

How can international buyers find suppliers through the website?

Nowadays, the mode of overseas buyers looking for suppliers has dramatically shifted to Internet search as the main behavior, whether it is Google search, B2B platforms or industry forums, most buyers will be the first step of the "search", and the performance of the enterprise website in the search results will determine whether the buyers can see you or not.

In particular, many B2B products are niche markets where buyers prefer to go directly to the original manufacturers, manufacturers or specialized traders. If yourCorporate WebsiteWithout a clear presentation of the company's strengths, product advantages and application values, it is impossible to even search for them, and naturally there is no way to talk about overseas inquiries. This is also the reason whyEnterprise Website SEO PlanningIt's become so important.

In our experience, the key to many successful international enquiries is not how flashy the website is, but whether the content, structure and exposure strategy are precisely tailored to the buyer's search behavior and needs.

The role and value of corporate websites in B2B development

In the B2B business process, the corporate website plays the role of the first contact window for potential buyers, and it is also an important facade for corporate trust and professionalism. An enterprise website with business logic and marketing strategy can not only enhance brand exposure and accumulate inquiries, but also effectively screen out inaccurate potential buyers and enhance the subsequent transaction rate.

For example, if your website clearly communicates the following information:

• What solution capabilities does the company have?
• Product Advantages, Technical Specifications, Application Industries
• Successful cases or customer list
• Professional certifications and market experience

It will greatly enhance the trust and willingness to cooperate with overseas buyers, which will be further transformed into actual inquiries and even long-term cooperative relationships. The website is not only a digital business card, but also a portal for screening, filtering and guiding business opportunities.

Why does not having a website or having an outdated website design reduce the enquiry rate?

Many Taiwanese real estate companies still believe that having a website is enough, but the truth is that a website without continuous optimization is just like placing a forgotten window that no one will ever see. Not to mention the fact that many old websites cannot support RWD responsive design, lack of SEO structure, and content that is not marketable, all of which will lead to unavailability, incomprehensibility, and unreliability, which in turn will lead to the loss of potential inquiries.

According to the Google Consumer Behavior Survey, as many as 75% or more buyers will choose to leave and look for other providers because of unprofessional websites and incomplete information. In other words, an outdated corporate website will directly cause a vicious cycle of lost enquiries and decreased competitiveness.

Basic Trust and Recognition of Corporate Websites in International Markets

Unlike the domestic market, international buyers are unable to judge the strength of a supplier through on-site visits, so the corporate website becomes an important basis for them to evaluate their willingness to cooperate. A professional, well-developed corporate website with business logic can greatly enhance the buyer's first impression of the company, and make it easier to trust that the company has the ability to deliver and cooperate with them in a stable manner.

Commonly, international buyers recognize the key points of a company's website:

1. Availability of multilingual content (English at least mandatory)
2. Whether the company's strength and professionalism are clearly presented
3. Have real case studies or a list of clients to work with?
4. Is it easy to understand, easy to contact, and quick to access information?

Therefore, if your business website lacks the above mentioned basic elements, it is easy to be screened out at the first time of buyers and miss the business opportunity.

Conclusion: Why do corporate websites affect overseas enquiries?

1. Website is the first place international customers look when searching for suppliers.
2. Professional websites increase brand trust and willingness to close deals
3. Websites that lack a marketing strategy will naturally have a lower chance of getting inquiries.

Determine your overseas market development needs before planning your corporate website.

Many businesses are starting to build or revampCorporate WebsiteOften, they only focus on visual design or simple information presentation, but ignore the most critical question: "What type of customers does our website exist for? If the market development needs are not clearly defined in the early stage, even if the website is completed, the subsequent effect will still be limited. Therefore, before formally planning a corporate website, you must first return to the nature of the business and review yourPotential CustomersIt is only when the website can meet the needs of the target market and the actual demand that the website can truly serve as an enquiry guide.

Identify your potential buyer profile and international market demand.

The reason why a company's website fails to bring in enquiries is often because the direction of the website planning is out of touch with the needs of potential customers. For example, if your product is obviously developed for emerging markets, but the website is still designed in the standard or language of the European and American markets, it will not be able to effectively attract the right people.

Therefore, it is important to revisit the following points before formalizing the planning of your website:

1. What are the main target market countries or regions? (Southeast Asia, Middle East, Europe, etc.)
2. Is the target customer a brand, a distributor, or an end buyer?
3. Do customers value price, quality, delivery or technical service?
4. What are the trends of competition and demand for such products in overseas markets?

This information will have a direct impact on your site's structure, content layout, andSEO KeywordsLayout direction. For example, if a corporate website focuses on the European market, the copy, color tone, and even the logic of the content should be more in line with local business habits in order to effectively generate trust and motivate inquiries.

Determine the language structure and regional market focus of your corporate website.

For the international market, language planning is definitely one of the core elements of a corporate website. Many companies only have a single language, English, but ignore emerging markets such as Vietnam, Thailand, Indonesia, Russia, etc., where buyers are actually more accustomed to searching and receiving information in the local language.

Therefore, it is important to take a clear inventory before planning your website:

• Is there a need to provide proprietary language versions for specific markets?
• Is it necessary to plan a multi-site architecture so that each market has independent SEO rankings?

In addition, the combination of tools such as Google Analytics, Google Search Console, etc., to analyze the existingFlow SourcesIt also helps to identify which countries have a higher demand for your products, so that you can optimize your corporate website's language configuration strategy.

How to plan your business website content so that buyers trust you?

An enterprise website that effectively boosts the number of inquiries is definitely not as simple as "putting up the company profile and product catalogs". The content of the website must be planned according to the "pain points" and "needs" of the target buyers, so that the buyers can understand it quickly once they enter the website:

1. Does this company have the expertise he is looking for?
2. Has the problem of his industry been solved?
3. Can you provide specific services and solutions?

For example, if your business website is targeting the B2B market, you should emphasize more on the following:

• Production Line Strength and Delivery Guarantee
• Overseas Cooperation Success Stories
• What solutions or technical services are available
• Complete and clear product specifications, application areas

Instead of just showing a bunch of flashy graphics. This content will have a direct impact on the buyer's level of trust, which in turn will determine whether or not to leave an inquiry.

Common Misconceptions about Trading Company Websites: Over-introduction, Lack of Solutions

In our practical experience of helping clients optimize their corporate websites, the common question is:

1. Over-describing the company's history and size, while ignoring the problem-solving ability that buyers care about.
2. The website's information structure is confusing, making it difficult for buyers to quickly find answers or contact information.
3. Lack of product application scenarios and case stories makes it difficult to generate trust and resonance.

These misunderstandings will make potential buyers feel that your website is not professional enough or cannot solve their needs, so naturally, they will not take the initiative to send inquiry letters. Therefore, at the early stage of corporate website planning, you should avoid these mistakes and introduce a content layout that is more in line with buyers' search behavior and decision-making process.

How to increase international exposure and enquiries through corporate website architecture planning?

If you want to make your corporate website not just for display, but to bring international exposure and inquiries steadily, you must not neglect the design of the website structure. Especially for B2B trading companies, the planning of the website structure should be in line with theSEO Structure, User Behavior and Business Opportunity Leadership LogicThis is the only way for buyers to find information quickly, which in turn increases the willingness to inquire and the transaction rate.

wellSite ArchitectureIt is not only easy for search engines to understand, but more importantly, it allows the buyer to get the information he needs quickly after entering the website, rather than spending time searching for it. Below is an explanation from the perspectives of essential website pages, enquiry guide structure and marketing strategy.

B2B business website must have the key page design

A corporate website that can steadily bring in inquiries is definitely not just "About Us + Product Catalog". The following are the recommended website pages that can effectively enhance trust and business opportunities:

Website Page	Planning Highlights
Home	Simple communication of corporate strengths and industrial services to guide the flow of key areas
About Us	Focus on line strength, experience and solution capability
Products & Services	Clearly organized and categorized, including application areas and features
Solutions / Applications	Enhance buyer's contextual resonance to help understand how to apply the product
Technology and Advantages / Quality Assurance	International accreditation is especially important to demonstrate professionalism and trust.
Testimonials / Successful Cases	Enhance trust and confidence in decision making
News / Blogs / FAQ	Increase SEO Keyword Exposure, Long Tail Lead Enquiry
Contact Us / Inquiry Form	Clearly guide actions and streamline the inquiry process

Such a content structure allows buyers to quickly get the information they need from inbound to outbound and generate trust instead of skipping out of the site with a question mark.

Examples of international interrogation-oriented website architecture (products, applications, solutions, etc.)

AgainstOverseas B2B MarketsFor website planning, it is recommended to take "product + application scenario + solution" as the core structure because different buyers pay attention to different information when they enter the website, some emphasize on the product technology and some on the application value.

An example of the recommended site hierarchy is shown below:

1. Corporate Home Page (Quick Take Advantage, Introducing CTAs)
2. Product Introduction (by item/function)
3. Application Areas (with industry/application pain point descriptions)
4. Solution (Complete Introduction Process and Value)
5. Quality and Technology (Enhancing Trust)
6. Success Stories (Implementing Professionalism and Deliverability)
7. About us (corporate background, production capacity, certifications, etc.)
8. Blog / News / FAQ
9. Contact Us / Inquiry Form

Such a hierarchy is not only in line with the logic of SEO, but also effective traffic flow, so that buyers can find the content they want to see at different stages, and then take the initiative to ask questions.

How to Use Content Marketing Thinking to Increase Website Exposure and Traffic Generation

The structure of a corporate website has limited effect if it remains a static introductory page. It must be combined withContent Marketing StrategyThe website's exposure and ranking in Google is enhanced through blogs, industry news, technology sharing and other dynamic content.

For example, the following types of content can be planned for international market search behavior:

1. Industry Trends, Application Cases (Enhance Professional Image)
2. Technical Analysis, Solutions (Keyword Search)
3. Frequently Asked Questions (supplemental maps, guided questions)
4. Customer Success Stories (building trust, closing deals)

This kind of content enriches the SEO keywords of the website on one hand, and on the other hand, it increases the buyer's stickiness, making the website a long-term source of inquiry.

Putting CTAs in the right place to effectively guide buyers' inquiries and contacts

Effective CTA (Call to Action) is the key to the success of a business website in converting inquiries. Many websites make the mistake of hiding contact information in obscure corners or designing cumbersome forms that reduce buyers' willingness to inquire.

When planning for CTAs for your corporate website, it is recommended to keep the following points in mind:

1. Every important page should have a CTA exit.For example, "Contact Now", "Request a Quote", "Download Catalog".
2. Simple and clear form design, no need to collect too much information.
3. CTA buttons should be designed to be eye-catching and inviting.
4. Fixed display of contact information at the end of the page to reduce the bounce rate
5. Design different CTAs for different needs, such as price inquiry, technical consultation, download, etc.

Properly planned CTAs can dramatically increase the conversion rate of inquiries and prevent the loss of otherwise interested buyers.

Conclusion: Three key factors that affect the exposure and inquiries of the enterprise website structure

1. Logical structure, buyers can quickly find the information they need
2. Combine with content marketing to accumulate traffic and exposure.
3. CTA design refinement to reduce bounce rate and enhance inquiry actions

SEO Optimization Strategies: Getting Your Business Website Found by Foreign Buyers Quickly

For trading companiesCorporate WebsiteIf it cannot be searched by international buyers, no matter how good the products and complete information are, it will only become an "island website" in the end. SEO (Search Engine Optimization) is the key to making your website visible to potential customers. Especially in the B2B overseas market, search exposure and traffic accumulation are related to the long-term stability of the source of inquiries. Therefore, when planning a corporate website, it is important to consider the SEO strategy from website structure, content planning to keyword layout.

How to Set SEO Keywords for Overseas Markets?

Many companies are under the mistaken impression that SEO is as simple as cramming in a few product names, but the truth is that if you are targeting an overseas market, your keyword strategy needs to incorporate the market's culture, buyers' search habits, and local language in order to be effective in exposing yourself to your target audience.

Suggested Directions for Keyword Planning:

1. Analyze the search habits of buyers in overseas marketsFor example, European and American buyers prefer "solution" and "supplier", while Southeast Asian markets may prefer "manufacturer" and "factory".
2. Combined Business Ideas GlossaryB2B buyer search terms include "OEM", "ODM", "bulk", and "wholesale".
3. Setting long-tailed keywords with industry-specific featuresFor example, "automotive wiring harness supplier", "industrial valve manufacturer".
4. Multilingual ConsiderationsEnglish is the basic language, and Spanish, German, Vietnamese, etc. can be expanded for specific markets.

These keywords should be incorporated into the website title, description, URL, internal text, image ALTs, etc. and made sure to comply with the Google SEO structure in order to effectively increase exposure.

The Importance of Multilingual SEO Layout and Planning Approach

If a company's target market covers multiple countries, a single English website may not be able to fully reach potential buyers. Buyers in different countries are accustomed to searching in their native language, and without that language version of your website, your search exposure will be greatly reduced. Therefore, a multi-language SEO strategy becomes indispensable.

Multilingual site planning highlights:

1. Individual URL structure for each languageFor example, /en /jp /vn, which can be indexed by search engines in various countries.
2. Matching hreflang tagsThe language is clearly communicated to Google for the market.
3. Individual keyword setting for each languageInstead of just translating, it is a matter of reprogramming according to local search habits.
4. Volume and quality must be consistentto avoid poor SEO results caused by language fallout.

Such a layout not only enhances international exposure, but also facilitates the accumulation of enquiries from different markets.

What do foreign buyers look for? Keyword Planning Logic Analysis

Unlike Taiwan's domestic market, most overseas B2B buyers emphasize solutions, technical features, and industry keywords over brand names in their searches. This means that the keyword strategy should be centered around the buyer's needs rather than just the product.

Common search patterns for foreign buyers:

1. Demand-driven search: e.g. "anti-vibration solution for construction".
2. Industry-led Search: e.g. "marine engine parts supplier".
3. Search by Product Attribute + Country of OriginFor example, "Taiwan precision CNC parts manufacturer".
4. Search by Context: e.g. "waterproof connector for outdoor LED".

Business websites that can incorporate these search images into their content and keywords will have a much better chance of being exposed.

How to stabilize the exposure of your business website in Google search results?

SEO effect is not overnight, need to accumulate traffic through long-term optimization, the following is to enhance the stable exposure of the necessary elements:

1. Technical SEO: Site speed, structure, RWD, Schema markup, XML Sitemap.
2. Content SEO: Continuously publish quality content (blogs, FAQs, technical information) that meets buyers' needs.
3. Authoritative Accumulation: Increase the weight of your website through industry media coverage and external links.
4. User Experience: Reduce bounce rates and increase dwell time and interaction rates.
5. Regular check-ups: Use Google Search Console to track issues and optimize.

A good and consistent SEO strategy can make a business website appear in front of the eyes of buyers in the target market and become a stable source of inquiries.

Summary: Three keys to overseas SEO for corporate websites

1. Developing international keywords in line with market demand
2. Multi-language layout, expanding exposure
3. Technology and content are both important to accumulate traffic and enquiries in the long run.

Integrate external platforms and websites to enhance the effectiveness of corporate website inquiry.

An effectiveCorporate WebsiteIf you can combine this with external exposure, you can increase the source and volume of your inquiries. Most potential buyers in the international market do not only search for suppliers through Google, but also look for partners on LinkedIn, B2B platforms or other social channels. If enterprises can effectively link these external resources with their own websites, not only will they be able to expand their exposure, but they will also be able to increase the overall effectiveness of their inquiries.

How to channel B2B platforms like LinkedIn back to your business website?

Platforms such as LinkedIn, Global Sources and Alibaba have long been important channels for international buyers to find suppliers. However, most trading companies mistakenly treat these platforms as the end point, and neglectCorporate website is the core base for real deal conversionTherefore, it is recommended that the following strategies be implemented to drive these external traffic back to the corporate website. Therefore, it is recommended to introduce the following strategies to effectively return this external traffic to the corporate website and increase the number of inquiries:

1. LinkedIn page leads to the official website link.: Company profile, postings, and personal information can be included.
2. Content Marketing Integration: Write articles or technical presentations for your target market and return to the relevant page on your website.
3. Exhibitions, Business Cards, EDM with Website CTAs: Offline and online resources are synchronized and directed to the corporate website to enhance the enquiry intent.
4. Advertisement Placement with Navigation Page: Accurately drive traffic to landing pages with CTAs on your business website through LinkedIn or Google Ads.

Through such integration, it can effectively increase the overall traffic and enquiry opportunities of the website instead of relying on a single platform only.

Combine Google Maps, SEO, and social media to enhance exposure and inquiries.

In addition to B2B platforms, Google Ecosystem (e.g. map, search, GMB) and social media can also bring stable exposure and list accumulation for enterprise websites, especially for regional or industry-specific inquiries. Enterprises can start from the following three aspects:

1. Google Merchant (GMB) Optimization: Setting up and maintaining a Google Merchant and directing potential buyers to the site for more information.
2. SEO layout continues to deepen, especially optimized for keywords specific to foreign trade enterprises: Combine blogs, FAQs, and use cases to enhance search exposure and drive traffic.
3. Community management guide back to the official websiteThe company's website is a platform to publish industry insights and product advantages on a regular basis, with hyperlinks leading back to the company's website, e.g., LinkedIn, Facebook, X (Twitter).

This multi-channel strategy helps to build brand trust, and at the same time accumulates website traffic and exposure, which in turn increases the chances of inquiries and transactions.

How can EDM, online listings, and SEO traffic complement your website to maximize benefits?

The source of corporate website traffic should not only rely on SEO or advertising alone, through the integration of EDM lists and marketing automation, it can form a stable and continuous inquiry engine. Below are some common effective strategies:

1. List import and re-marketing: Collect website visitors into potential lists (through forms, downloadable resources, etc.) and then follow up with EDM.
2. EDM Content Streaming Back to the WebThe website will send new product information, technology applications, and solutions with links to guide readers back to the website for in-depth information or inquiries.
3. SEO Traffic with List Accumulation: Accumulate SEO traffic through blogs or technical articles, convert visitors to lists, and create a funnel loop.
4. Marketing Automation IntegrationThe system can be imported into CRM and marketing tools to automatically track list interaction behavior, and work with corporate websites to carry out precise secondary navigation and conversion.

These strategies enable corporate websites to evolve from "exposure platforms" to "list conversion bases", effectively enhancing the quantity and quality of inquiries.

Summary: Three Key Points of Integration of Corporate Websites and External Platforms

1. Effective return of external traffic to the official website to increase the chances of inquiries.
2. Expand your exposure and list building by utilizing Google and your community.
3. EDM, list and SEO combined to create a stable query tray system

Overseas Enquiry Success Stories: How Corporate Websites Actually Bring in Orders

For most trading companiesCorporate WebsiteWhether you can bring in overseas enquiries often depends on whether you have a clear marketing positioning and a well-designed structure. However, many enterprises are still skeptical about this, and even believe that the effectiveness of inquiries can only be achieved through contacts or exhibitions. The following is a case study to show you how an enterprise website with the right strategy can effectively accumulate lists, get inquiries, and even successfully transfer orders, helping enterprises to steadily enter the overseas market.

Case Study of Actual International Enquiries Obtained through Corporate Websites

[Case background]
A Taiwan hardware trading company, in the past, mainly participated in exhibitions and received referrals from old customers, the website had not been updated for many years, and there was only a small amount of exposure and no real enquiry effect. By re-planning the corporate website, combining SEO layout, multi-language expansion and industry content marketing, the company received inquiries from the U.S., Poland, Saudi Arabia, South Africa and other places in just half a year, and successfully converted 5 new customers.

[Keystroke Strategy]

1. Completely reorganized website, imported multi-language (English, Spanish)
2. Enhanced Product Category + Application Solution Architecture
3. Blogs are continuously updated with potential keyword layouts
4. SEO Optimization in all languages to enhance international exposure
5. CTA design is clear and meter conversion rate is improved

[Outcome data]

• Increase in international traffic within half a year 240%
• Increase in the average number of enquiries per month 200%
• New Development Accounts for Revenue 15% Growth

These results prove that corporate websites can be a stable source of inquiries when combined with the right strategy.

How to close a deal quickly internally after bringing in an enquiry on your corporate website?

Whether a company's website can effectively bring inquiries is one thing, but how to make good use of the inquiries into orders is more of a test of the speed of internal response and sales ability. The following are the key points of successful enterprises:

1. Immediate response to inquiries: International enquiries should not take more than 24 hours to be answered, demonstrating professional efficiency.
2. Prepare comprehensive business informationWe provide buyers with the information they need quickly, such as company profiles, product catalogs, and solution proposals.
3. Provide specific solutions for your needs: Clearly answer technical or application questions to boost confidence in the partnership.
4. Maintaining a continuous pace of follow-up: Regularly track buyer status and build trust.
5. Integration of CRM management list: Avoid duplicate or missed enquiries and build up a pool of long-term business opportunities.

Successful companies usually consider their website as a starting point for development, and combine it with internal sales SOPs to steadily increase the conversion rate of inquiries and form a virtuous cycle.

Keys to Success: The Path from Exposure, to Inquiry, to Transaction

Whether or not a corporate website can successfully bring about a transaction lies in whether or not it has clearly planned the entire path of business opportunity channeling, from exposure → click → stay → inquire → track → transaction, each link needs to have a clear strategy and execution method:

Ring	Core Strategy
exposure (e.g. of photosensitive material)	SEO Optimization, Multilingualism, Content Marketing, Platform Navigation
Click	Accurate headlines, clear value delivery, attractive CTAs
stay somewhere temporarily	Optimize user experience, provide valuable information, reduce bounce rate
Inquiry	Clarify the form, guide the line, and lower the threshold of inquiry.
track	Quick reply, regular follow up, customized solutions
complete a contract	Build trust, show successful cases, and make clear commitments to delivery/quality assurance, leading to concrete business actions.

If this process can be implemented in corporate website planning and sales management, the website will no longer be just an "exposure tool", but will become an important asset for the company to steadily bring in orders.

Summary: Three Success Factors for Corporate Web Sites to Bring Overseas Enquiries

1. Structure + Content + SEO to build a stable exposure base
2. Instant response + accurate information to improve inquiry conversion rate
3. Clear business opportunity path + internal SOPs to drive stable transactions

Common Planning Mistakes in Corporate Websites, the Main Cause of Low Inquiries

Many businesses are planning or revampingCorporate WebsiteWhen you have a website, you often hold the mentality of "it's good to have a website" and "if you make it look good, people will come to you", ignoring the real business core value of the website. As a matter of fact, most of the poor results and low number of inquiries are due to wrong planning, including structural design, content direction, and marketing mindset. The following is a summary of the most common mistakes made by the media, small and medium-sized enterprises (SMEs), and trading companies, to help enterprises review and improve their websites, so that they can truly become a stable tool to bring business opportunities.

Focus on visual design, ignore marketing and conversion

When building a website, many enterprises put too much emphasis on whether the layout is "beautiful" or not, but neglect the ultimate mission of the website is to "get inquiries" and "create business opportunities".
Frequently asked questions are included:

1. The home page emphasizes big picture rotation and branding, but lacks a clear call to action (CTA).
2. The website design is too artistic, making it impossible for users to find the information they need quickly.
3. Ignore the logic of marketing channeling and fail to take on external platforms or advertising traffic.

realCorporate WebsiteIn addition to aesthetics, more attention should be paid to user experience, information architecture and action path planning in order to effectively increase the conversion rate and the number of inquiries.

Without SEO planning, a website is invisible.

If a website does not incorporate SEO thinking, no matter how beautiful the vision and rich the content, it will eventually become an "invisible website" in the eyes of search engines, and cannot be found by foreign buyers at all, not to mention the accumulation of lists and business opportunities.

Common errors are included:

1. No SEO structure (URL, meta, H title, etc. are not optimized).
2. Lack of a keyword strategy, the site just stacks product images without any content marketing.
3. Failure to consider multi-language layouts and loss of international exposure.
4. Slow and disorganized websites affect search engine friendliness.

If enterprises really want to bring international inquiries through the website, they must regard SEO as a basic project and start planning from the website structure, rather than mending at a later stage.

Overseas potential customers' needs are not understood, and the content is mis-focused.

Many corporate websites still plan their content based on the logic of Taiwan's domestic sales, ignoring the decision-making habits and information needs of international buyers, resulting in websites that fail to effectively attract potential customers.

Frequently asked questions are included:

1. Over-emphasizing the size of the company and its years of experience without clearly communicating what problems it can solve for its clients.
2. Lack of application scenarios and solution content, buyers cannot understand the value of the product.
3. The English content is stiff and only straight forward, not taking into account the international market practice.

A real corporate website designed for overseas buyers should think from the customer's perspective, emphasizing technical advantages, application value and success stories, so that customers know clearly "why they choose you".

Summary: The Three Blind Spots of Common Planning Mistakes

1. Ignore the logic of marketing, just want aesthetics without heavy conversion
2. Lack of SEO foundation makes website exposure ineffective
3. International market demand not focused, content not convincing

FAQ Frequently Asked Questions: Corporate Websites, Enquiry Counters and International Marketing

For many trading companies that are planningCorporate WebsiteWith the enhancement of overseas consulting process often encountered problems, the following compilation of the 10 most common problems, to help enterprises to clarify the concept, to avoid repeating the same mistake, and to correctly recognize the role and importance of the enterprise website in the B2B development.

Q1. Why do I need to do SEO for my B2B business website?

Without SEO, a business website has no visibility in the online world, and potential buyers can't find you, so you won't be able to bring in inquiries. most B2B buyers search for suppliers through Google, so good SEO can help your business show up in the search results, increase brand exposure, and build up lists and chances of closing a deal.

Q2. Is a multilingual website necessary?

A multilingual website is absolutely necessary if your business is targeting a multinational market. It's not just about ease of reading for users, but also about search engine rankings, local exposure and trust from potential customers. SEO keywords and search habits vary greatly by market and language, making it difficult for a single English version to effectively reach global buyers.

Q3. How can I increase the number of enquiries on my trading company's website?

The key is that the website must be fully organized from structure, content to marketing:

1. Clear organization, easy to search and navigate
2. Professional and application-oriented content to enhance trust.
3. CTA is clear and leads to buyer-initiated inquiries
4. With SEO, advertising, B2B platform navigation

Q4. What marketing tools should I incorporate into my corporate website?

It is recommended to combine the following tools to form an effective funnel:

• SEO: Boosting Exposure Traffic
• EDM: List Management and Remarketing
• Google Ads / LinkedIn Ads: Directing Precision Traffic
• CRM System: Managing Lists and Business Opportunities
• These tools can complement your business website and bring in a steady stream of inquiries and transactions.

Q5. How should I plan the budget for my corporate website?

The market price ranges from NT$100,000 to NT$500,000, depending on the functional requirements. If the target isEnhancement of Overseas EnquiryThe proposed budget includes:

• Multi-language architecture
• SEO Basic Design
• Response RWD
• Marketing Content Planning
• Follow-up Maintenance and Optimization Services

Q6. How can I improve the accuracy of my inquiry?

1. Clearly indicate the scope of service, minimum order quantity, and suitable industries.
2. Enhanced product application scenarios and advantageous content
3. Utilize filtered forms to filter out unsuitable customers.

Accurate website content + clear specifications can effectively improve the quality of inquiry.

Q7. Is it necessary to combine the official website with other exposure platforms?

Needed, corporate websites are business opportunity centers, but with multiple traffic sources, synchronization is recommended:

• LinkedIn / YouTube
• B2B platforms such as Alibaba, Global Sources
• Google Maps, Social Media, etc.

The external platform will be channeled back to the official website, forming a virtuous cycle.

Q8. How can I judge the success of my business website?

Observe the effectiveness of the following data:

• Whether the traffic source is stabilized
• Ask if the number of disks is accumulating steadily
• Does the list have business potential
• Whether the proportion of transactions is growing
• Are SEO rankings consistently improving

These data provide a clear view of the effectiveness of the website.

Q9. Is it possible to get inquiries from the community without a website?

Yes, but limited. Community is better for building brand interaction. Without a corporate website, it is difficult for potential customers to get complete information and trust, and the chances of referrals are reduced. Website and community should complement each other, not replace each other.

Q10. What are the usual ways for overseas buyers to find suppliers?

1. Google search (keyword + area + request)
2. B2B platforms (Alibaba, Global Sources)
3. Trade Shows & Media
4. LinkedIn, Industry Community
5. Existing Supply Chain Referrals
6. Google searches account for the largest portion of these searches, so it's important to incorporate SEO into your business website.

Contact Us｜Help you plan your corporate website and grasp the international business opportunities.

If you are worried that your corporate website is not as effective as expected, your overseas inquiries are not growing, or you are thinking about how to reorganize your website structure to enhance your B2B business opportunities, please feel free to contact WiseGuy. We specialize in assisting Taiwan's small and medium-sized enterprises and traditional industries through the integration ofWebsite Construction, SEO Optimization, Marketing StructureWe are committed to creating a website that truly brings inquiries and business opportunities to businesses.

Whether you are a trading company, a manufacturing factory, a brand owner, or a new start-up team, SmartHub can provide you with tailor-made digital marketing consulting solutions according to your industry attributes and market needs, assisting you in grasping overseas business opportunities, accumulating stable enquiries, and transforming your corporate website from an image tool into a substantial business engine.

Below is our contact information, please feel free to contact us or make an appointment:

Contact Us
Company Name｜Wisdom House Ltd.
Service｜02-28236998
E-Mailservice@cheerway-inc.com
Official Websitehttps://www.cheerway.tw

Services

• Corporate Website
• SEO Optimization
• Marketing Website Planning
• Digital Business Opportunity Growth Consultant

We believe that with the right website strategy and marketing planning, every business can have the opportunity to grow steadily in international inquiries, and even lay a solid digital foundation for the next ten or twenty years.