How to build an effective corporate website for traditional industries to successfully obtain b2b orders? A complete guide to building a stable development system for B2B customers.

Foreword: Traditional industries to develop new B2B customers, starting from the creation of an effective enterprise official website

For most corporate websites, satisfying customers is a top priority.Traditional IndustriesDeveloping new customers is always the core and most difficult issue in business operation. In the past, Taiwan's manufacturing, processing, and component-related industries relied on exhibitions, intermediaries, contacts, and referrals.TraditionalHowever, with the change of industry pattern, the localization of buyers, and the unstable international situation, it is increasingly difficult for these old models to bring stable and effective B2B business opportunities.

In an era of rapidly evolving B2B purchasing behavior, global buyers are accustomed to purchasing throughGoogle search, corporate website, LinkedInThe company is looking for suppliers and comparing solutions through digital channels. At this time, whether the enterprise has a marketing logic, complete content, SEO optimization, conversion mechanismCorporate WebsiteIt is a question of whether or not the stability is sustainable.Develop new customersThe key watershed for the industry is the website. Regrettably, many traditional industries are still stuck in the old concept of "website is just a façade", missing out on huge potential business opportunities and even being gradually eliminated from the market.

This article will start withDigital MarketingInsight into B2B business perspectiveHow traditional industries can effectively develop new customers through corporate websitesand fromWhy and what to do, what tools to use, how to measure results, common mistakes and the right mindsetWe also provide specific and actionable practical suggestions for the traditional industries to understand the importance of websites. The purpose is not only to let the traditional industry understand the importance of the website, but also to help you really through the digital tools, to create a stable order long-term competitive advantage, so that the official website is no longer just a business card, and become your core weapon to develop new B2B customers.

Difficulties and pain points in developing new customers in traditional industries

Most traditional industries have long relied on established contacts, trade fairs, or intermediary channels for their business.Develop new customersAlthough these methods were effective in the past, in recent years, with the changes in the market and the unstable international situation, coupled with the decrease in offline activities after the epidemic, more and more enterprises have found that they are not as successful as they used to be.Develop new customersThe level of difficulty has increased dramatically.In particular, in the B2B industry, buyers' needs have become more diversified. Especially in the B2B industry, buyers' needs have become more diversified, and the purchasing behavior has changed from phone calls and face-to-face interviews to a more flexible approach.Proactively search for partners through digital channels such as corporate websites, Google search, LinkedIn, etc.The

This is a serious test for traditional industries. Many companies areThe company's official website is still the same as it was ten years ago.In addition, the company only has image references, not even basic product information, customer cases, not to mention SEO optimization, marketing content to gain the attention of B2B customers. There are several common misconceptions in the traditional industry:

1. I feel that the website is just a facade and there is no need to put too much resources into it.The
2. Considered that the existing customers are stable and there is no need to find new customers through the website.The
3. Lack of digital marketing knowledge, misunderstanding that the effectiveness of the website is difficult to measureThe

However, in today's B2B procurement ecosystem, the first step for buyers to actively search and evaluate potential suppliers is often to conduct preliminary screening through the company's official website and related information. Therefore, not having a functional corporate website is tantamount to proactively minimizingPotential CustomersTurning away from the door.

How corporate websites can become long-term assets for B2B development

Unlike short-term advertisements or one-time participation in exhibitions, the official website of a company has aCharacteristics of long-term sustainable value accumulationThe importance of a website is a major factor in the success of a traditional business. When traditional industry businesses are willing to face up to the importance of their websites and use theCreate a corporate website with the core objective of developing new customers.When you do, the potential benefits of your website will far outweigh the traditional approach.

First of all, the official website of the enterprise can effectively display the enterprise'sProfessional Capability, Product Performance, Successful CasesThese contents are crucial to enhance the trust of B2B customers. In addition, the website with SEO optimization strategy can make the enterprise stable exposure in Google search results, and continue to bring enterprises stable and accurate enquiries. This kind ofThe effect of continuous exposure regardless of time and place is what the traditional industry needs urgently.The

From a financial point of view, a corporate website is a one-time investment in assets that can be used for a long period of time, and as long as it is well planned, it can continue to be effective with only regular optimization and updating. Compared with one-time marketing tools such as exhibitions and overseas business trips, it is more effective than other one-time marketing tools such as exhibitions and overseas business trips.Business websites are far more cost-effective than other means of developing new customers, especially amongst small and medium-sized businesses.The

The key relationship between official website and B2B customer trust building

When B2B customers are looking for someone to work with, the first act is almost always toSearch for company websites and related informationA website with a professional image not only allows potential buyers to quickly understand the strengths of the company, but also through structured content, case studies and technical articles. A website with a professional image not only allows potential buyers to quickly understand the strengths of the company, but also through structured content, case sharing, technical articles, etc., theEstablishing an authoritative image of the company in the industryOn the other hand, if the website design is old and the information is incomplete, even the English version is lacking, it is difficult for foreign customers to trust the ability of the enterprise to cooperate. On the other hand, if the design of the website is old, the information is incomplete, and even the English version is not available, it is difficult for foreign customers to trust that such an enterprise has the ability to cooperate with them.

Traditional industries need to understand that B2B customers are extremely rational in the decision-making process, and trust and professionalism are the key to closing a deal. A company's website is not only a display of information, but also an extension of its brand image, which plays an important role in cross-border cooperation. If you want to effectivelyDevelop new customersThe website itself must give visitors the impression that the company is worth contacting, has the ability to deliver, and has a lot of experience.

A professional business website will include the following elements to enhance trust:

Required Content	goal
Clear company profile	Building Trust in Business Background
Demonstration of Technical Capabilities	Strengthening professional competence, solution trust
Successful Cases	Demonstrate real cooperation
Downloadable Information	Providing more in-depth information and lowering the threshold for inquiries

Successful Cases: How to effectively develop B2B customers through the official website of traditional industries

Many traditional industries are skeptical about digital transformation at the outset, but it has been proven that a well-planned digital transformation can be accomplished throughThe corporate website is a real stabilizer for new customers.The following is a common example. Here is a common example:small or medium size enterprise (SME)How to improve the effectiveness of B2B business development through content optimization.
A medium-sized Taiwanese machine tool manufacturer used to rely on trade shows and word-of-mouth from old customers, and its performance was stagnant year after year. In 2022, the company reorganized its official website, introduced the English version, technical case pages, SEO optimization strategy, and strengthened the CTA form mechanism, in just half a year, it received a number of new enquiries from Europe, the Americas, and succeeded in developing two stable customers, annual turnover increased by nearly 20%.

This case proves once again that if traditional industries are willing to pay attention to the management of their official websites and implement the right strategies, they can be completely effective.Develop new B2B customersand even expandingOverseas MarketsThe company's website is not just about "displaying information". Corporate websites are more than just "information displays", they have becomeIndispensable core tools for marketing and businessThe

Key Elements for Building a Corporate Website with the Ability to Develop New Customers

Website Architecture Planning: Designing the User Experience for B2B Customers

If traditional industries want to effectively develop new customers through corporate websites, the first and foremost condition is the website itself.The structure must be in line with the logic of the B2B buyer's thinkingInstead of just for the enterprise's own satisfaction or just image display. Web site structure planning should be from the perspective of the target customer, think about what information they expect to get when they visit the site, how to quickly understand your professional and solution, and how to quickly contact.

A successful assistanceDevelop new customers for your corporate websiteThe basic structure should have the following elements:

1. Corporate Profile and Philosophy: To enable potential customers to quickly understand the company's background, vision and foundation of trust.
2. Products and services: clearly categorized, including technical specifications, application areas, and pain points.
3. Technical capabilities and strengths: Demonstrate the depth of expertise and competitiveness in the industry.
4. Case Sharing and Client Testimonials: Accumulate third-party trust and reduce potential client concerns.
5. Contact pipeline and CTA design: simple and clear guidelines for action.Lowering the threshold for enquiryThe

In addition, the website navigation design should comply with the principle of **"3 seconds to understand, 5 seconds to find the information you need "** and avoid excessive complexity or cluttered content.B2B buyers have clear browsing habits, focusing on efficiency and completeness of information. A website that lacks structure and logic will not only fail to help develop new customers, but will also weaken the image of the company and reduce the chances of closing a deal.

Therefore, if traditional industries want to re-create their official websites, they should incorporate theTargeted at improving B2B customer experience and increasing the chances of closing a deal.This is the fundamental value of the website.

Website content focuses on: technical capabilities, service advantages and performance display

If a company's website is to haveAbility to develop new customersThe website should not just put up a company profile or a few factory photos, the planning of the website content should be based on showing professionalism as the core, from the point of view of customer care, to create a persuasive information structure.

For B2B customers, it is important for the partner to prove that it has stable delivery, technical capability and service capacity. Therefore, the content focus should cover the following items:

• Detailed description of technical skills: production line equipment, process technology,Test specificationThe more specific they are, the more convincing they are.
• Transparent service process: From price inquiry, sampling, mass production to after-sales service, we show the complete process to put customers' mind at ease.
• Track record and cooperation cases: past successful cooperation experience, preferably with representative industries or customers.
• Certificates and patents: ISO, CE and other certificates, research and development capabilities to enhance the professional image.
• Frequently Asked Questions (QA): Provide answers to common concerns of potential customers to reduce the barriers to negotiation.

Official Website of Traditional Industry EnterprisesPresenting these elements in their entirety will dramatically increase the trust and willingness of B2B buyers to inquire. Instead of just piling up information, content must be presented in the form ofDeveloping a Closing Perspective for New ClientsPlanning.

SEO Optimization Strategies: Making it Easier for Targeted Customers to Find You

A common myth in the traditional industry is that "if you have a good website, people will come to it", but the truth is that without a proper SEO strategy, even the most beautiful website will be difficult to be searched by potential customers. Especially in the B2B industry, buyers mostly use Google to search for technical keywords, solutions, and other initial screening, and if a company's website does not have proper SEO planning, it will naturally not be relevant to their customers.No chance of developing new customersThe

Enterprises should focus on the characteristics of their own industries and conduct keyword research to find out what potential buyers are likely to use.Search TermsThe keywords should be distributed reasonably in the website title, content, picture description, URL structure and other important positions. For example, if you do precision machining, the potential keywords should include "CNC machining", "OEM machining", "OEM precision machining" and so on.

In addition, the frequency of content updates is also an important factor in search engine ranking. Continuous updating through technical articles, industry trend analysis, case studies, etc. not only helps SEO, but also accumulates brand professionalism, which further enhances the effectiveness of your brand.Improve the effectiveness of B2B customer developmentThe

Proper SEO planning can make your business website a natural first-line resource to be searched, helping you to develop more potential customers.

How to Increase Inquiry Volume and Client List Quality through Websites

A successfulCorporate website should not only stay at the display level.Instead, it should have the function of generating effective enquiries steadily. If traditional industrial enterprises want to develop new customers through the website, they must understand that "more volume does not necessarily mean better, the focus is on the quality of the list and the conversion rate".

Practices to improve the volume and quality of inquiries include the following:

• Explicit CTA (Call to Action) design: Visitors know exactly "what to do next", e.g. form filling, consultation buttons, white paper download, etc.
• Optimize the flow of forms: Too many fields or complex content will reduce the willingness to fill out forms, and the main focus should be on accurately capturing basic customer information.
• Design targeted landing pages: For different products or services, plan the corresponding single page to guide potential customers to focus on their needs.
• Reinforcement of incentives: such as the provision of technical information, price estimates, case studies, etc., to increase the potential customers to take the initiative to contact the motivation.

If combined with Google Analytics, GA4 or CRM system analysis, we can track the source of visitors, stay behavior, and gradually optimize the website structure and CTA configuration to further enhance the quality of the website.Efficiency in developing new customerswith the results.

The official website introduces CTA (Call to Action) to guide the effective development of new customers.

In the B2B business logic, if a company's official website wants to effectively achieveDevelop new customersIn order to achieve this goal, it is important to utilize a CTA (call to action) design that proactively guides the visitor to complete a specific action rather than passively waiting for them to be contacted.

Commonly seen effective CTA types contain:

1. Direct action guides such as "Ask Now", "Schedule a Negotiation", "Contact Us".
2. Provide quotation download, catalog request, white paper information, etc., to collect lists and enhance the sense of professionalism at the same time.
3. Free testing, sample request, etc. lower the threshold of inquiry and accelerate the action of potential customers.

In addition, CTA location planning is extremely important and placement is recommended:

• First screen of the home page
• End of product page
• Case Sharing Sidebar
• Fixed hover in the lower right corner of the site (ChatBot or Quick Contact)

A good CTA design can effectively increase the conversion rate of inquiries and help the corporate website become aCore tools for stable new customer developmentOn the other hand, without a clear CTA, it is difficult to convert traffic to real business. On the other hand, without a clear CTA, even if there is traffic on the website, it will be difficult to convert it into real business opportunities in the end.

How to combine other tools through the official website to enhance the effectiveness of B2B development?

Official website + LinkedIn, to enhance the exposure of B2B potential customers

For traditional industries, relying solely onCorporate WebsiteAlthough the development of new customers can stabilize the accumulation of passive exposure and inquiries, if you want to more actively expand the source of B2B customers, the combination ofLinkedInB2B platforms such as LinkedIn are now recognized as one of the most effective strategies. LinkedIn has a highly active professional user base in the global B2B arena, and many corporate buyers, engineers, and decision makers use the platform to find suppliers to work with or technology solutions.

Traditional industries can use LinkedIn to create specialized business pages, business content, share success stories, and repurpose content.Corporate WebsiteWhen you're on LinkedIn, it's a good idea to let potential customers know about your brand and products through a variety of channels. When connecting on LinkedIn, if a customer is interested in your services, the first step is usually to go to your business website to confirm your professionalism and credibility.

In addition, LinkedIn can also be combined with InMail or advertising functions to target specific industries and job levels to promote your official website resources or white papers, which can significantly increase the rate of potential customer reach through this method. If your website has a good conversion structure (e.g., white paper download, form inquiry, etc.), the effect of this diversion will be directly converted into a viable list, helping enterprises to more quickly!Develop new customersThe

Therefore, considering the company's official website as a base and strategically deploying it with B2B platforms such as LinkedIn has become one of the digital marketing techniques that traditional industries must adopt today.

Official website + Google ads, precise development of new overseas customers

If the traditional industry wants to accelerateDevelop new customersIn the case of overseas B2B markets, natural search (SEO) alone tends to produce slow results.Google AdsQuickly gain market exposure and attract potential customers. If your company's website is properly integrated with Google Ads (Search Ads, GDN Ads), you can precisely target specific industry needs, regional markets, and even competitor keywords to proactively push your solutions to the right people.

For example, if you are engaged in traditional industries such as screws and nuts and CNC machining, overseas buyers usually search for keywords like "OEM precision parts" and "Taiwan fastener manufacturer". Through Google Ads placement, with the ability ofB2B Conversion Power Corporate WebsiteLanding page, can effectively guide potential buyers to leave inquiries or download technical information, quickly obtain the list.

Enterprises should pay special attention to the following two points when utilizing Google Ads:

1. The ad navigation page must be clear, professional, and meet the expectations of potential customers, which is what must be planned when building a corporate website.
2. Ad effectiveness data (exposure, clicks, conversions) must be integrated with the site's GA4 or other analytics tools for easy viewing of ROI.

The strategy of Google Ads + corporate website can make up for the shortcomings of SEO, which requires time to accumulate, and become a traditional industry.A key enabler for new customer developmentThe

Official website + EDM to build up a list pool and continuous communication.

In the B2B customer development process, potential customers may not visit the website for the first time to directly order or ask for prices, especially for traditional industries, customer evaluation period is often drawn longer. At this point, theBuild list pools and ongoing communication through EDM (email marketing).It is an important means to make the official website of the enterprise to produce long-term benefits.

The company's official website can be designed to collect lists in a variety of ways, for example:

• Technical White Papers or Case Studies Download
• Trial quotation or sample request
• Free eBook on Industry Trends

All of the above actions are effective in collecting basic information about willing potential customers. After that, we will send out regular e-newsletters to provide industry trends, new technologies, and successful cases to gradually cultivate a sense of trust and willingness to buy. This list management approach will increase the conversion rate of official website inquiries and even significantly reduce subsequent advertising costs.

When combined with EDM marketing, a company's official website can continue to cultivate the adhesion of potential B2B customers, and become an important resource for stable transactions in the future.The traditional industry will not be able to gain an edge in the increasingly competitive B2B market without such a list management concept. Without this kind of list management concept, it will be difficult for traditional industries to gain an edge in the increasingly competitive B2B market.

Official website + content marketing to build trust and professional image

Content marketing has become an important means of B2B development in recent years. Especially for the traditional industry, how to show the technical depth and solution strength is no longer only rely on the exhibition or contacts, but through theEnterprise official website with content layout, gradually accumulate industry trustThe

Content marketing strategies include:

• Writing a White Paper on Industrial Technology
• Share case studies on solving customer pain points
• Presentation of new technical knowledge or trend analysis
• Filming of factories or production processes

This content not only enhances SEO benefits and allows potential customers to find you through Google, but also strengthens your corporate image and shows that "this company is professional and trustworthy". When potential B2B customers are exposed to this information, they will naturally increase their willingness to cooperate and make further inquiries or commission projects.

The combination of content marketing and long-term operation based on the company's official website is tantamount to the creation of a group ofUninterrupted, continuous and effective development of new customer enginesIf the traditional industries can adopt this model, they will obviously feel the quality of the inquiries improve. If the traditional industries can adopt this model, they will be able to feel the quality of the inquiry and the chance of transaction will also increase.

Official website + CRM system to enhance the efficiency of converting inquiries into orders.

Without effective management and follow-up, the enquiry form or list obtained from the company's official website will eventually be reduced to an ineffective list. If traditional industries want to improveOverall benefits of developing new customersThe following is an example of the type of information that should be imported into theCRM (Customer Relationship Management) SystemThe company automates the management of each potential customer and tracks their conversion progress through a combination of website forms, list collection and follow-up marketing.

The common integration approach is as follows:

• The automatic importation of official website enquiry forms into CRM enhances the efficiency of business development and makes it easier for SMEs to manage potential customers.
• Labeling of lists (industry-specific, demand-specific, communication stage)
• Automatic reminders to follow up on sales milestones
• Data analysis (turnover rate, response rate, funnel effectiveness)

With the integration of CRM, enterprises can grasp the whole process from prospect list to closed customers, and further optimize marketing budget, business behavior and customer management strategies. They can also use these data to review the effectiveness of their website, gradually correct any deficiencies, and improve the quality and quantity of future inquiries.

For traditional industries, the introduction of CRM not only improves internal efficiency, but also enablesThe corporate website becomes a real data management tool for new customer development and a source of orders for continuous accumulation and stable growth.The

Key Indicators for Measuring the Effectiveness of B2B New Customer Development on Corporate Websites

Traffic Indicator: B2B Target Customer Sources and Quality Analysis

For traditional industries, investment inCorporate Websitein order toDevelop new customersOne of the most common concerns is how to know if your website is working or not. The most basic and important indicator is website traffic. By analyzing the traffic data, we can clearly understand whether the website is attracting the target audience steadily, and whether these traffic sources are effective potential B2B customers.

First of all, companies should review the following basic indicators on a regular basis:

1. Number of visitors (Users): Daily and monthly inbound traffic, reflecting site exposure.
2. Visitor Sources (Channels)Evaluate the effectiveness of investment in each channel: natural search (SEO), advertising traffic (Google Ads), social media, direct traffic, referral traffic, and so on.
3. Bounce RateIf the bounce rate is too high, the content of the website may not meet the demand or the experience is not good.
4. Dwell Time, Pages: How long the average customer stays, and whether they go multiple pages, reflecting the attractiveness and informational value of the site.
5. with respect toDevelop new customersIn this regard, we should not only look at the quantity, but also at the number of people who have to pay for the services.Source QualityFor example. For example, if your target market is the European manufacturing industry, but most of the traffic comes from Taiwan domestic marketers or retailers, then the value of such traffic is limited. In addition, you can also use tools such as GA4 to analyze the IP region and industry type of the visitor's business to filter out potential customers with real cooperation potential.

Through the review and optimization of traffic indicators, enterprises can more clearly grasp the effectiveness of the official website, and then adjust the strategy to improveB2B development of new customersThe success rate of the

Quantity and Quality of Inquiries: A Measure of Effective Prospects

In addition to traffic, a more specific measure is the amount of traffic a website generates.Quantity and Quality of InquiriesThe traditional industry companies have been able to make a significant contribution to the development of the industry through the Traditional industrial enterprises are making use ofCorporate WebsiteproceedDevelop new customersHowever, the number of enquiries is not the same as the quality of the product. Therefore, it is necessary to further analyze the real value of the inquiry.

Measuring the quality of the inquiry can be done from the following perspectives: efficiency of business development, customer demand and conversion rate.

1. Content Integrity of Enquiry Tray: Whether or not the customer has clearly expressed his/her needs, including quantity, specifications, application, etc., means that his/her intentions are clear.
2. Enquiry about the properties of the disk industry: Whether it is from the target industry, country, or fits the established profile of the ideal customer.
3. Enquiry Response Rate: The authenticity of the list is reflected in the ease of obtaining replies to subsequent follow-ups.
4. Enquiry Turnover RateThe final test is whether or not an order can be converted into an order.

By consolidating inquiry data on a regular basis, companies can examine which sources (SEO, advertising, LinkedIn, etc.) are generating more valuable lists, and then adjust their budget allocation and strategy. For example, if you find that the turnover rate of inquiries from English website forms is significantly higher than that of other languages, you can strengthen the content layout for the English market.

If a company's official website cannot produce a steady stream of high-quality questionnaires, it will not be of real value in developing new customers.Therefore, analyzing the quality of the inquiry is a core indicator that should not be ignored. Therefore, analyzing the quality of the inquiry is a core indicator that cannot be ignored.

Transaction Conversion Rate: Analysis of the Conversion Rates from Inquiries to Signatures

The diskette data is just the beginning.The ultimate goal of a corporate website is to steadily help develop new customers and convert them into actual orders.Therefore, enterprises should further track the conversion process from "inquiry to closing" and set reasonable KPIs. Therefore, companies should further track the conversion process of "from inquiry to transaction" and set reasonable KPIs. common conversion analysis process is as follows:

1. Number of Enquiry Trays ➔ Active List(Excluding junk mail and no-need lists)
2. Active List ➔ Actual Negotiations(Interested and entering the evaluation process)
3. Negotiation ➔ Quotation or Sample Delivery(Demand is clear and there is business behavior)
4. Quote ➔ Sign a contract or place an order(actual transaction)

Through the above process, enterprises can calculate the conversion rate of each stage, further optimize the sales funnel, and enhance the efficiency of business development. For example, if there are a lot of inquiries but the closing rate is low, the website may have attracted the wrong clientele; if there are a lot of active lists but the quote rate is low, there may be insufficient information on the website or a lack of customer trust.

Data management can help the traditional industry to clarify the crux of the problem, adjust the content of the official website or optimize the inquiry process, and ultimately allow the website to truly play a role.Stable development of new customersIt is not a function of the Government, but rather a window dressing.

Long-term benefits: the sustainable value that the website brings to the organization in terms of new customers.

Compared to traditional development methods (exhibitions, networking, brokering)Corporate WebsiteThe bigger advantage is thatLong-term sustainable value accumulationOnce a website is stabilized through SEO and content layout, it will continue to bring in a steady stream of inquiries and new customers without having to invest additional budget. Once a website has stabilized its rankings through SEO optimization and content layout, it will continue to bring in a steady stream of inquiries and new customers without the need to continuously invest additional budget.

This kind of cumulative effect is especially suitable for enterprises that emphasize stable operation like traditional industries. The content accumulated on the official website (cases, articles, technical information), each of which may become the entrance for potential customers in the future, the more accumulated, the more stable the effect. In the long run, it can even reduce the cost of business staff and improve the overall sales efficiency.

In addition, the company's official website can also be used asLong-term assets that build brand credibilityWhen the industry searches for your company, it's easier to get a partnership. When the industry searches for your company, it is naturally easier to obtain cooperation opportunities because of its visibility, professionalism, and rich case studies. This intangible value is not easy to quantify immediately, but it is one of the most important factors for B2B customers to consider in the future.

Therefore, investing in the construction and optimization of the official website is essential for those who wish to stabilize their business in the long run.Developing new customers in traditional industriesIt is not a short-term marketing expense, but a necessary deployment of corporate assets.

How to continuously improve the effectiveness of your website through data optimization

Website data is not just about reviewing results, it's about continuous optimization.Develop new customersA fundamental tool for strategy. Through data analysis, enterprises can gain insights into potential customer behaviors, website content strengths and weaknesses, and conversion process bottlenecks, and make continuous optimization accordingly.

Specific actionable data optimization directions include:

1. Content Optimization: Adjust the content structure according to the high-traffic page and bounce rate to improve the dwell time and depth of interaction.
2. Keyword Adjustment: Analyze the keywords that bring effective inquiries and expand the relevant content distribution.
3. Form Optimization to enhance the visibility of your website using SEO techniques.: Analyze form fill rates, simplify overly cumbersome fields or adjust CTA positions to improve conversion rates.
4. Customer Behavior Analysis: Observe user paths (hotspot maps and other tools) to optimize the navigation design and inquiry process.
5. Effectiveness Tracking Report: Produce KPI reports on a regular basis to review the growth of various indicators (traffic, inquiries, transactions).

These data-driven optimization behaviors enable corporate websites to move closer to higher performance and ultimately achieve stable, sustainable, and cost-effective business development.B2B development of new customer resultsThe

Practical Suggestions and Misunderstandings of Creating a Successful Corporate Website in Traditional Industries

More than an image: common misconceptions of traditional industry websites

Many traditional industries are thinkingCorporate WebsiteWhen building a website, we often stay in the mindset of "image display", "it's good if there is something to do", and "I will do it because everyone else is doing it". However, such a concept has seriously limited the commercial value of a website, especially for websites that need to be stabilized, and the business value of a website is also limited.Develop new customersFor those companies that have not yet done so, this is a missed opportunity for long-term planning.

The following are common misconceptions in the traditional industry and their potential consequences:

1. Treating the website as an e-catalogThe product is not a product that can be effectively converted into an enquiry tray because it only displays product diagrams and simple introductions, but lacks technical content and a clear CTA.
2. Considered that there are enough existing customers and there is no need to develop new customers.: Neglecting the risk of market changes and loss of existing customers, and failing to deploy new customer sources, we will lose our competitiveness in the long run.
3. Taking SEO and Digital Marketing LightlyMisunderstanding that people will come to your website once it's online, but failing to expand your visibility through keyword layout and content marketing.
4. Ignoring cross-border demandB2B purchases are often made across borders, but the lack of English versions, international certificates, and overseas customer references results in missed opportunities for new overseas customers.
5. No data management conceptsThe website has no GA4, no tracking of enquiry data, no turnover rate, resulting in the benefits of the website being ignored or underestimated for a long period of time, which is a huge loss for business development.

If traditional industries are to make use ofCorporate website for effective new customer developmentIn order to truly realize the value of a website, it is important to abandon the old mindset and re-conceptualize the website's functions from the perspectives of "marketing tool", "sales process" and "data asset".

How to avoid falling into the cheap website building trap

Some traditional industries choose inexpensive website construction solutions for quick launch or budget saving, but ignore the fact that most of these solutions lack marketing logic, conversion thinking, and technical planning, resulting in ineffective websites that need to be redone and consume more time and resources.

Here are some of the common pitfalls of cheap website building:

1. Templates are not optimized for B2B customer behavior.
2. Lack of SEO framework to accumulate natural traffic and make the site unsearchable.
3. No switching guide design, just "pretty" but no commercial function.
4. Without technical support, it is difficult to make subsequent modifications, which affects operational efficiency.
5. It is difficult to assess the benefits without data streaming to GA and CRM.

In order to avoid these problems, the traditional industries are being built up.Corporate WebsiteIn doing so, priority should be given to recognizing customer needs and market trends.

1. Is it tailor-made, with a B2B conversion mindset.
2. Whether it contains SEO, marketing structure recommendations.
3. Availability of data tracking mechanism.
4. Whether it can be combined with back-end management tools such as CRM.
5. The ability to scale and optimize with demand is a key indicator of business development.

Choosing to build cheaply is a way to save money on the surface, but in reality, it's a long-term mistake.Develop new customersThis may even affect the company's professional image, and the loss will outweigh the gain.

The construction of the official website needs to be synchronized with the B2B customer behavior planning.

The buying behavior of customers in the B2B industry is fundamentally different from that of B2C, where the decision-making chain is usually longer, involving multiple parties (engineering, purchasing, and decision-making), and the customer's concerns are more rational and detail-oriented. ThereforeThese behavioral characteristics must be taken into account in the planning of a corporate website.It is only by doing so that we can truly help businessesDevelop new customersThe

A few important points to consider:

1. Clear content hierarchy: Different levels of visitors have different focuses and need to design different depth pages (Overview / Technology / Cost / Cases).
2. Complete technical data: Detailed technical specifications, solutions, production line capabilities, etc., to assist the engineering side to quickly understand.
3. Case Study Endorsement of TrustRepresentative customer lists, application scenarios, and success stories to enhance decision-making confidence.
4. Convenient and quick access to information: Technical White Papers, Sample Requests, Consultation Forms, etc. to lower the threshold for customer action.
5. Mobile Device OptimizationB2B customers are also accustomed to using cell phones to search for information, and the experience of the mobile version of the website should not be overlooked.

If the website does not understand these behavioral logics, relying only on a single level of image information will not lead to real inquiries or transactions. On the contrary, if you can design a website from the perspective of user behavior, it will significantly improveEffectiveness in developing new customersIn addition, the closing process can be shortened and even shortened.

Successful cases from operator's mentality to execution details.

Whether traditional industries can be transformed throughCorporate website for effective new customer developmentOften, the key lies not in the technology, but in whether the boss has the right mindset and whether the team is in place. Behind many successful cases, the common denominator is that the owners are able to accept market changes and are willing to invest in adjusting old concepts and promoting digital transformation from within the organization.

The following is an outline of the success stories:

Success factors	Key practices include business development and effective utilization of data analysis tools.
Operator Mentality	Proactive understanding of B2B customer behavior and acceptance of the website as a development tool rather than a decoration.
Team consensus	Marketing, sales, and engineering departments participate in website content planning to ensure professionalism and customer needs are met.
Strategic Planning	Setting clear targets (volume of inquiries, number of lists, turnover rate) and reviewing the results on a monthly basis.
Data Management	Connect with GA4, CRM, and analytics tools to regularly adjust content and advertising strategy.
Continuous Optimization	The official website is constantly being updated and restructured to meet the latest market demands.

For example, a screw processing factory, which used to rely on exhibitions, introduced an English official website in 2022, synchronized SEO layout with LinkedIn, and paired it with white paper list collection and regular EDM tracking to successfully develop five new overseas customers in just one year, with orders accounting for more than 20% of annual revenue. This proves thatIn traditional industries, if done correctly, a corporate website can be an important engine for developing new customers.The

Conclusion: Corporate website is a key asset for traditional industries to steadily develop new B2B customers.

with respect toTraditional IndustriesDigital transformation is no longer just an option, but a key factor in the sustainability of a business.Develop new customersThe road to steady growth is a must for B2B companies. In the past, the mode of relying on exhibitors, contacts or passive waiting has been difficult to cope with the changes in today's B2B procurement environment.Corporate WebsiteIt is no longer just a mere image display, but a key weapon for enterprises to make potential customers know you, trust you, and eventually contact you in the global market.

An enterprise website with correct planning, accurate content, good SEO structure and clear action guidance can steadily accumulate high-quality B2B lists, helping traditional industries to cross the geographical and human limitations, and continuously develop new markets and establish new customer relationships. More importantly, this asset will increase in value with the accumulation of content and data, forming a long-term competitive advantage for enterprises.

The only way to get rid of the old concept of "website = facade" is to really put theCorporate website as a core tool for business development and marketing deploymentIn the digital age, it is the traditional industries that can capitalize on the opportunities of the digital age and move steadily to the next stage of growth. If you're struggling to find new customers, starting with a truly useful website is your first step to success.

FAQ Frequently Asked Questions

Q1：Why do traditional industries need to re-engineer their corporate websites in order to effectively develop new customers?

Traditional industries used to rely on contacts or trade shows, but now B2B buyers have shifted their purchasing habits to online searches.Whether or not the company's website has the function of developing new customers has become a necessary condition.The focus is no longer on appearance. Re-planning the official website, the focus is no longer on the appearance, but whether it can effectively display professional, provide valuable content, have a good inquiry mechanism and SEO visibility, these factors will directly affect whether the enterprise can continue to develop B2B potential customers.

Q2：How to do the official website of a company in order to really bring B2B inquiries and new customer lists?

I'm going to letCorporate website as a tool for new customer developmentThe structure and content must be planned from the perspective of the B2B customer, including clear product solutions, technical capabilities, success stories, FAQs, and CTA design. Combined with SEO keyword layout and content marketing, it allows potential customers to find you through Google, and then leave a list and fill out a form, which is the real website strategy that can bring B2B inquiries.

Q3：When developing new customers, how to match the official website with LinkedIn and Google ads?

The corporate website is a central point for developing new customers.The traffic source can be enhanced through LinkedIn to increase exposure and Google Ads to accurately channel into the potential list; LinkedIn is responsible for accumulating professional brand exposure and key contacts, while Google Ads quickly channel into the official website landing page with inquiry function, the combination of the three can effectively increase the number of inquiries and the quality of the list, forming a closed-loop process for the development of new B2B customers in a stable manner.

Q4：How to evaluate the actual benefits of developing new B2B customers for enterprise official website?

The effectiveness of the website should be assessed in terms ofTraffic, Enquiry Volume, Conversion RateThree levels of data review, with GA4, CRM and other tools for tracking, in order to better understand the needs of customers. Whether the traffic source is precise, whether the inquiry matches the ideal clientele, and whether the transaction is growing steadily, these data can be quantified to present the contribution of the official website to the development of new clients, and avoid judging the benefits based on feelings alone.

Q5：What are the common mistakes that must be avoided when traditional industries start to make websites?

The most common mistake is to setCorporate website as a mere image displayInstead, it ignores the role it should play in marketing and developing new customers. In addition, choosing cheap templates, lacking SEO structure, not having an English version, and not setting up incentives for inquiries can significantly reduce the effectiveness of a website. Traditional industries should re-examine their website planning on the premise of "creating a tool that brings in new customers".