{"id":6006,"date":"2026-03-09T08:00:00","date_gmt":"2026-03-09T00:00:00","guid":{"rendered":"https:\/\/cheerway.tw\/hreflang-%e6%a8%99%e7%b1%a4%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8%ef%bc%9ab2b-%e5%a4%96%e9%8a%b7%e7%b6%b2%e7%ab%99%e5%a4%9a%e8%aa%9e%e7%b3%bb-seo-%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e5%8d%97\/"},"modified":"2026-03-17T21:56:09","modified_gmt":"2026-03-17T13:56:09","slug":"hreflang-%e6%a8%99%e7%b1%a4%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8%ef%bc%9ab2b-%e5%a4%96%e9%8a%b7%e7%b6%b2%e7%ab%99%e5%a4%9a%e8%aa%9e%e7%b3%bb-seo-%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/cheerway.tw\/zh_cn\/hreflang-%e6%a8%99%e7%b1%a4%e8%a8%ad%e5%ae%9a%e6%95%99%e5%ad%b8%ef%bc%9ab2b-%e5%a4%96%e9%8a%b7%e7%b6%b2%e7%ab%99%e5%a4%9a%e8%aa%9e%e7%b3%bb-seo-%e7%9a%84%e9%97%9c%e9%8d%b5%e6%8c%87%e5%8d%97\/","title":{"rendered":"Hreflang \u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78\uff1aB2B \u5916\u92b7\u7db2\u7ad9\u591a\u8a9e\u7cfb SEO \u7684\u95dc\u9375\u6307\u5357"},"content":{"rendered":"<p>\u4e0a\u500b\u6708\uff0c\u4e00\u5bb6\u6211\u5011\u8f14\u5c0e\u7684\u6a5f\u68b0\u96f6\u4ef6\u5916\u92b7\u5ba2\u6236\uff0c\u767c\u73fe\u4ed6\u5011\u91dd\u5c0d\u5fb7\u570b\u5e02\u5834\u7684\u5fb7\u8a9e\u7db2\u9801\uff0c\u5728 Google.de \u7684\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u51fa\u73fe\u7684\u537b\u662f\u82f1\u6587\u7248\u3002\u9019\u500b\u5c0f\u5c0f\u7684\u932f\u7f6e\uff0c\u5c0e\u81f4\u4ed6\u5011\u7684\u5fb7\u570b\u5340\u8a62\u76e4\u91cf\u5728\u904e\u53bb\u4e00\u5b63\u4e0b\u964d\u4e86\u5c07\u8fd1 27%\u3002\u554f\u984c\u7684\u6839\u6e90\uff0c\u5c31\u51fa\u5728\u4e00\u500b\u770b\u4f3c\u5fae\u5c0f\u537b\u6975\u5176\u95dc\u9375\u7684\u6280\u8853\u7d30\u7bc0\uff1aHreflang \u6a19\u7c64\u8a2d\u5b9a\u932f\u8aa4\u3002<\/p>\n<p>\u6211\u5b8c\u5168\u7406\u89e3\uff0c\u5c0d\u65bc\u5c08\u6ce8\u65bc\u7522\u54c1\u8207\u570b\u969b\u696d\u52d9\u7684 B2B \u4f01\u696d\u4f86\u8aaa\uff0c\u8655\u7406\u9019\u4e9b\u8907\u96dc\u7684 SEO 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\u7db2\u7ad9\u7684\u7b56\u7565\u5168\u653b\u7565\uff0c\u5e6b\u52a9\u4f60\u7684\u7db2\u7ad9\u80fd\u7cbe\u6e96\u5730\u5c0d\u63a5\u5230\u5168\u7403\u5404\u5730\u7684\u6f5b\u5728\u8cb7\u5bb6\u3002\u6211\u5011\u5c07\u4e00\u6b65\u6b65\u62c6\u89e3\uff0c\u78ba\u4fdd\u4f60\u80fd\u6b63\u78ba\u90e8\u7f72\uff0c\u6709\u6548\u63d0\u5347\u76ee\u6a19\u5e02\u5834\u7684\u81ea\u7136\u6d41\u91cf\u8207\u8a62\u76e4\u91cf\u3002<\/p>\n<h2 id=\"\u4ec0\u9ebc\u662f-hreflang-\u6a19\u7c64\u70ba\u4ec0\u9ebc-b2b-\u5916\u92b7\u7db2\u7ad9\u4e00\u5b9a\u8981\u8a2d\u5b9a\">\u4ec0\u9ebc\u662f Hreflang \u6a19\u7c64\uff1f\u70ba\u4ec0\u9ebc B2B \u5916\u92b7\u7db2\u7ad9\u4e00\u5b9a\u8981\u8a2d\u5b9a\uff1f<\/h2>\n<p>\u5728\u6211\u5011\u8f14\u5c0e\u773e\u591a B2B \u5916\u92b7\u4f01\u696d\u9032\u884c\u6578\u4f4d\u8f49\u578b\u7684\u904e\u7a0b\u4e2d\uff0c\u767c\u73fe\u4e00\u500b\u7d93\u5e38\u88ab\u5ffd\u7565\u3001\u537b\u5c0d\u5168\u7403\u5e02\u5834 SEO \u6709\u8457\u6c7a\u5b9a\u6027\u5f71\u97ff\u7684\u6280\u8853\u7d30\u7bc0\uff1aHreflang \u6a19\u7c64\u3002\u7c21\u55ae\u4f86\u8aaa\uff0cHreflang \u6a19\u7c64\u662f\u4e00\u7a2e HTML \u5c6c\u6027\uff0c\u5b83\u7684\u529f\u80fd\u5c31\u50cf\u662f\u70ba\u60a8\u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u63d0\u4f9b\u4e00\u4efd\u6e05\u6670\u7684\u300c\u8a9e\u8a00\u8207\u5730\u5340\u5c0e\u822a\u5730\u5716\u300d\u7d66 Google \u641c\u5c0b\u5f15\u64ce\u3002<\/p>\n<p>\u5b83\u4e26\u975e\u76f4\u63a5\u63d0\u5347\u55ae\u4e00\u9801\u9762\u7684\u6392\u540d\uff0c\u800c\u662f\u544a\u8a34 Google\uff1a\u300c\u9019\u500b\u9801\u9762\u9084\u6709\u5176\u4ed6\u8a9e\u8a00\u6216\u5730\u5340\u7248\u672c\uff0c\u8acb\u6839\u64da\u641c\u5c0b\u8005\u7684\u8a9e\u8a00\u548c\u5730\u7406\u4f4d\u7f6e\uff0c\u63d0\u4f9b\u6700\u9069\u5408\u4ed6\u7684\u7248\u672c\u3002\u300d\u6839\u64da <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hreflang\" target=\"_blank\" rel=\"noopener\">Hreflang \u7dad\u57fa\u767e\u79d1<\/a> \u7684\u6280\u8853\u8aaa\u660e\uff0c\u9019\u500b\u6a19\u7c64\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u9801\u9762\u4e4b\u9593\u7684\u95dc\u806f\u6027\uff0c\u907f\u514d\u5c07\u5b83\u5011\u8996\u70ba\u91cd\u8907\u5167\u5bb9\u3002<\/p>\n<p>\u82e5\u7f3a\u4e4f\u9019\u9805\u8a2d\u5b9a\uff0cB2B \u4f01\u696d\u6975\u53ef\u80fd\u9762\u81e8\u56b4\u91cd\u7684\u98a8\u96aa\u3002\u8a66\u60f3\u4e00\u4f4d\u7f8e\u570b\u7684\u63a1\u8cfc\u7d93\u7406\u641c\u5c0b\u7279\u5b9a\u96fb\u5b50\u96f6\u4ef6\u578b\u865f\uff0c\u537b\u5728\u641c\u5c0b\u7d50\u679c\u9ede\u9032\u4e86\u60a8\u70ba\u82f1\u570b\u5e02\u5834\u8a2d\u8a08\u7684\u9801\u9762\u3002\u4ed6\u770b\u5230\u7684\u50f9\u683c\u662f\u82f1\u938a\uff08GBP\uff09\uff0c\u806f\u7d61\u96fb\u8a71\u662f\u82f1\u570b\u8fa6\u516c\u5ba4\uff0c\u751a\u81f3\u7522\u54c1\u8a8d\u8b49\u8cc7\u8a0a\u4e5f\u4ee5\u6b50\u76df\u6a19\u6e96\u70ba\u4e3b\u3002\u9019\u7a2e\u4e0d\u5339\u914d\u7684\u9ad4\u9a57\uff0c\u6839\u64da\u6211\u5011\u7684\u5ba2\u6236\u56de\u994b\u6578\u64da\u5206\u6790\uff0c\u6703\u5c0e\u81f4\u9801\u9762\u8df3\u51fa\u7387\u589e\u52a0\u81f3\u5c11 30%\uff0c\u4e26\u76f4\u63a5\u640d\u5931\u4e00\u7b46\u6f5b\u5728\u8a02\u55ae\u3002\u9019\u5c31\u662f\u6240\u8b02\u7684\u300c\u641c\u5c0b\u6392\u540d\u91cd\u758a\u300d\u8207\u300c\u6d41\u91cf\u932f\u7f6e\u300d\u6240\u5e36\u4f86\u7684\u5be6\u969b\u5546\u696d\u640d\u5931\u3002<\/p>\n<p>\u6700\u7d42\uff0c\u6b63\u78ba\u8a2d\u5b9a Hreflang \u4e0d\u50c5\u662f\u70ba\u4e86\u7b26\u5408\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\uff0c\u66f4\u662f\u70ba\u4e86\u512a\u5316\u300c\u4f7f\u7528\u8005\u9ad4\u9a57\u300d\u8207\u5efa\u7acb\u300c\u5728\u5730\u5316\u4fe1\u4efb\u611f\u300d\u3002\u7576\u6f5b\u5728\u5ba2\u6236\u770b\u5230\u5b8c\u5168\u7b26\u5408\u5176\u8a9e\u8a00\u3001\u6587\u5316\u53ca\u5546\u696d\u7fd2\u6163\u7684\u5167\u5bb9\u6642\uff0c\u4ed6\u5011\u63d0\u4ea4\u8a62\u50f9\u55ae\uff08Inquiry\uff09\u7684\u610f\u9858\u5c07\u5927\u5e45\u63d0\u5347\u3002\u9019\u4e5f\u662f\u6211\u5011\u8a8d\u70ba\u4e00\u4efd\u5c08\u696d\u7684 <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u5c0d\u65bc\u4efb\u4f55\u60f3\u62d3\u5c55\u6d77\u5916\u5e02\u5834\u7684\u4f01\u696d\u90fd\u81f3\u95dc\u91cd\u8981\u7684\u539f\u56e0\u3002<\/p>\n<h3>Hreflang \u8207 HTML Lang \u6a19\u7c64\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/h3>\n<p>\u9019\u5169\u8005\u5728\u6280\u8853\u5c64\u9762\u4e0a\u7d93\u5e38\u88ab\u6df7\u6dc6\uff0c\u4f46\u5176\u4f5c\u7528\u5c0d\u8c61\u8207\u76ee\u7684\u622a\u7136\u4e0d\u540c\u3002<code>&lt;html lang=&quot;zh-TW&quot;&gt;<\/code> \u9019\u500b\u6a19\u7c64\u662f\u544a\u8a34\u700f\u89bd\u5668\uff0c\u7576\u524d\u9801\u9762\u7684\u4e3b\u8981\u8a9e\u8a00\u662f\u53f0\u7063\u7e41\u9ad4\u4e2d\u6587\uff0c\u4ee5\u4fbf\u700f\u89bd\u5668\u80fd\u6b63\u78ba\u6e32\u67d3\u5b57\u9ad4\u6216\u555f\u7528\u8f14\u52a9\u5de5\u5177\u3002\u800c Hreflang \u6a19\u7c64\u5247\u662f\u76f4\u63a5\u8207 Google \u6e9d\u901a\uff0c\u544a\u8a34\u5b83\uff1a\u300c\u9019\u500b\u7e41\u4e2d\u9801\u9762\u7684\u82f1\u6587\u7248\u4f4d\u65bc\u53e6\u4e00\u500b URL\u300d\uff0c\u5169\u8005\u529f\u80fd\u7368\u7acb\uff0c\u4e0d\u53ef\u4e92\u76f8\u66ff\u4ee3\u3002<\/p>\n<h3>Google \u5b98\u65b9\u5efa\u8b70\uff1a\u4ec0\u9ebc\u6642\u5019\u8a72\u4f7f\u7528 Hreflang\uff1f<\/h3>\n<p>\u6839\u64da Google \u7684\u5b98\u65b9\u6587\u4ef6\u4ee5\u53ca\u6211\u5011\u7684\u5be6\u52d9\u7d93\u9a57\uff0c\u4ee5\u4e0b\u4e09\u7a2e\u60c5\u5883\u662f\u60a8\u5fc5\u9808\u4f7f\u7528 Hreflang \u6a19\u7c64\u7684\u6642\u6a5f\uff1a<\/p>\n<ul>\n<li><strong>\u60c5\u5883\u4e00\uff1a\u5167\u5bb9\u5b8c\u5168\u7ffb\u8b6f<\/strong><br \/>\u9019\u662f\u6700\u5e38\u898b\u7684\u60c5\u6cc1\uff0c\u4f8b\u5982\u60a8\u7684\u7522\u54c1\u9801\u9762\u540c\u6642\u63d0\u4f9b\u5b8c\u6574\u7684\u7e41\u9ad4\u4e2d\u6587\u3001\u82f1\u6587\u3001\u65e5\u6587\u7248\u672c\uff0c\u5c0d\u61c9\u4e0d\u540c\u5e02\u5834\u3002<\/li>\n<li><strong>\u60c5\u5883\u4e8c\uff1a\u5167\u5bb9\u76f8\u540c\u4f46\u5730\u5340\u8a9e\u7cfb\u5fae\u8abf<\/strong><br \/>\u4f8b\u5982\uff0c\u60a8\u7684\u7db2\u7ad9\u6709\u53f0\u7063\u7e41\u4e2d\uff08zh-TW\uff09\u548c\u9999\u6e2f\u7e41\u4e2d\uff08zh-HK\uff09\u5169\u500b\u7248\u672c\u3002\u96d6\u7136\u90fd\u4f7f\u7528\u7e41\u9ad4\u4e2d\u6587\uff0c\u4f46\u90e8\u5206\u7528\u8a5e\uff08\u5982\u53f0\u7063\u7684\u300c\u96fb\u6e90\u4f9b\u61c9\u5668\u300d\u5728\u9999\u6e2f\u53ef\u80fd\u7a31\u70ba\u300c\u706b\u725b\u300d\uff09\u3001\u8ca8\u5e63\u6216\u806f\u7d61\u8cc7\u8a0a\u4e0d\u540c\u3002<\/li>\n<li><strong>\u60c5\u5883\u4e09\uff1a\u4e3b\u5167\u5bb9\u4e00\u81f4\uff0c\u50c5\u5c0e\u89bd\u9801\u9762\u7ffb\u8b6f<\/strong><br \/>\u82e5\u60a8\u7684\u7db2\u7ad9\u4e3b\u9ad4\u5167\u5bb9\uff08\u5982\u90e8\u843d\u683c\u6587\u7ae0\uff09\u7dad\u6301\u55ae\u4e00\u8a9e\u8a00\uff08\u4f8b\u5982\u82f1\u6587\uff09\uff0c\u4f46\u9801\u9996\u3001\u9801\u5c3e\u3001\u5074\u908a\u6b04\u7b49\u5c0e\u89bd\u5143\u7d20\u6703\u6839\u64da\u4f7f\u7528\u8005\u5730\u5340\u9032\u884c\u7ffb\u8b6f\uff0c\u4e5f\u61c9\u4f7f\u7528 Hreflang \u4f86\u6a19\u793a\u9019\u4e9b\u5fae\u5c0f\u4f46\u91cd\u8981\u7684\u5dee\u7570\u3002<\/li>\n<\/ul>\n<h2 id=\"hreflang-\u8a9e\u6cd5\u64b0\u5beb\u6559\u5b78\u624b\u628a\u624b\u6559\u4f60\u5beb\u51fa\u6b63\u78ba\u6a19\u7c64\">Hreflang \u8a9e\u6cd5\u64b0\u5beb\u6559\u5b78\uff1a\u624b\u628a\u624b\u6559\u4f60\u5beb\u51fa\u6b63\u78ba\u6a19\u7c64<\/h2>\n<p>\u7406\u8ad6\u8b1b\u5b8c\u4e86\uff0c\u6211\u5011\u4f86\u52d5\u624b\u5be6\u4f5c\u3002hreflang \u8a9e\u6cd5\u5176\u5be6\u4e26\u4e0d\u8907\u96dc\uff0c\u5b83\u7684\u6838\u5fc3\u908f\u8f2f\u5c31\u50cf\u662f\u70ba Google \u6e96\u5099\u4e00\u4efd\u300c\u7db2\u7ad9\u591a\u8a9e\u7cfb\u7248\u672c\u5c0d\u7167\u8868\u300d\u3002\u53ea\u8981\u4f60\u641e\u61c2\u5b83\u7684\u7d50\u69cb\uff0c\u5c31\u80fd\u907f\u514d 90% \u4ee5\u4e0a\u7684\u5e38\u898b\u932f\u8aa4\u3002\u9019\u6bb5 <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u6703\u5e36\u4f60\u5f9e\u96f6\u958b\u59cb\uff0c\u78ba\u4fdd\u4f60\u5beb\u51fa\u7684\u6bcf\u4e00\u884c\u7a0b\u5f0f\u78bc\u90fd\u7cbe\u6e96\u7121\u8aa4\u3002<\/p>\n<p>\u9996\u5148\uff0c\u6211\u5011\u4f86\u62c6\u89e3\u6700\u6a19\u6e96\u7684\u8a9e\u6cd5\u7d50\u69cb\uff1a<code>&lt;link rel=\"alternate\" hreflang=\"\u8a9e\u8a00-\u5730\u5340\u4ee3\u78bc\" href=\"\u5c0d\u61c9\u9801\u9762\u7684URL\" \/&gt;<\/code><\/p>\n<ul>\n<li><strong>rel=&#8221;alternate&#8221;<\/strong>\uff1a\u9019\u500b\u5c6c\u6027\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\uff0c\u9019\u662f\u4e00\u500b\u300c\u66ff\u4ee3\u7248\u672c\u300d\u7684\u9023\u7d50\u3002\u5b83\u5ba3\u544a\u4e86\u76ee\u524d\u9801\u9762\u9084\u6709\u5176\u4ed6\u4e0d\u540c\u8a9e\u8a00\u6216\u5730\u5340\u7684\u7248\u672c\u5b58\u5728\u3002<\/li>\n<li><strong>hreflang=&#8221;x&#8221;<\/strong>\uff1a\u9019\u662f hreflang \u7684\u6838\u5fc3\uff0c\u7528\u4f86\u6307\u5b9a\u66ff\u4ee3\u7248\u672c\u7684\u76ee\u6a19\u53d7\u773e\u3002\u5b83\u7684\u503c\u7531\u300c\u8a9e\u8a00\u4ee3\u78bc\u300d\u8207\u300c\u5730\u5340\u4ee3\u78bc\u300d\u7d44\u5408\u800c\u6210\u3002\u8a9e\u8a00\u4ee3\u78bc\u9075\u5faa <strong>ISO 639-1<\/strong> \u6a19\u6e96\uff08\u4f8b\u5982\uff1aen \u4ee3\u8868\u82f1\u6587\uff0czh \u4ee3\u8868\u4e2d\u6587\uff09\uff1b\u5730\u5340\u4ee3\u78bc\u5247\u9075\u5faa <strong>ISO 3166-1 alpha-2<\/strong> \u6a19\u6e96\uff08\u4f8b\u5982\uff1aUS \u4ee3\u8868\u7f8e\u570b\uff0cTW \u4ee3\u8868\u53f0\u7063\uff09\u3002<\/li>\n<\/ul>\n<p>\u5728\u8a2d\u5b9a\u6642\uff0c\u6709\u4e00\u500b\u7d55\u5c0d\u4e0d\u80fd\u5ffd\u7565\u7684\u5f37\u5236\u6027\u539f\u5247\uff0c\u5c31\u662f\u300c\u96d9\u5411\u9023\u7d50\uff08Reciprocal Links\uff09\u300d\u3002\u610f\u601d\u5c31\u662f\uff0c\u5982\u679c\u4f60\u7684\u7e41\u4e2d\u9801\u9762 A \u6a19\u8a18\u4e86\u82f1\u6587\u9801\u9762 B \u662f\u5b83\u7684\u66ff\u4ee3\u7248\u672c\uff0c\u90a3\u9ebc\u82f1\u6587\u9801\u9762 B \u4e5f\u5fc5\u9808\u53cd\u904e\u4f86\u6a19\u8a18\u7e41\u4e2d\u9801\u9762 A \u662f\u5b83\u7684\u66ff\u4ee3\u7248\u672c\u3002\u9019\u5c31\u50cf\u4e00\u500b\u96d9\u5411\u78ba\u8a8d\u7684\u63e1\u624b\u5354\u8b70\uff0c\u7f3a\u5c11\u4efb\u4f55\u4e00\u65b9\uff0cGoogle \u5c31\u6703\u8a8d\u70ba\u4f60\u7684\u8a2d\u5b9a\u6709\u8aa4\u3002\u9019\u9805\u539f\u5247\u5728 <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international\/localized-versions\" target=\"_blank\" rel=\"noopener\">Google \u5b98\u65b9\u8aaa\u660e\u6587\u4ef6<\/a> \u4e2d\u6709\u660e\u78ba\u7684\u8981\u6c42\uff0c\u662f\u78ba\u4fdd\u6a19\u7c64\u751f\u6548\u7684\u95dc\u9375\u3002<\/p>\n<h3>\u5e38\u898b\u8a9e\u7cfb\u8207\u5730\u5340\u4ee3\u78bc\u7d44\u5408\u7bc4\u4f8b\uff08\u53f0\u7063\u4f01\u696d\u5fc5\u770b\uff09<\/h3>\n<p>\u5c0d\u65bc\u76ee\u6a19\u70ba\u5168\u7403\u5e02\u5834\u7684\u53f0\u7063\u4f01\u696d\uff0c\u6b63\u78ba\u8a2d\u5b9a\u8a9e\u7cfb\u8207\u5730\u5340\u7d44\u5408\u81f3\u95dc\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u6211\u6574\u7406\u7684\u5e7e\u500b\u6700\u5be6\u7528\u7684\u7bc4\u4f8b\uff1a<\/p>\n<ul>\n<li><strong>\u91dd\u5c0d\u5168\u7403\u82f1\u8a9e\u7cfb\u4f7f\u7528\u8005\uff1a<\/strong> <code>hreflang=\"en\"<\/code>\u3002\u9019\u8868\u793a\u4f60\u7684\u5167\u5bb9\u9069\u7528\u65bc\u6240\u6709\u82f1\u8a9e\u7cfb\u570b\u5bb6\u7684\u4f7f\u7528\u8005\uff0c\u4e0d\u9650\u5b9a\u7279\u5b9a\u5730\u5340\u3002<\/li>\n<li><strong>\u91dd\u5c0d\u53f0\u7063\u7e41\u9ad4\u4e2d\u6587\u4f7f\u7528\u8005\uff1a<\/strong> <code>hreflang=\"zh-Hant-TW\"<\/code>\u3002\u9019\u88e1\u7684 &#8220;zh&#8221; \u662f\u4e2d\u6587\uff0c&#8221;Hant&#8221; \u662f\u7e41\u9ad4\u5b57\uff08Script Code\uff09\uff0c&#8221;TW&#8221; \u662f\u53f0\u7063\u3002<\/li>\n<li><strong>\u91dd\u5c0d\u9999\u6e2f\u7e41\u9ad4\u4e2d\u6587\u4f7f\u7528\u8005\uff1a<\/strong> <code>hreflang=\"zh-Hant-HK\"<\/code>\u3002\u96d6\u7136\u90fd\u4f7f\u7528\u7e41\u9ad4\u4e2d\u6587\uff0c\u4f46\u9999\u6e2f\u7684\u7528\u8a5e\u8207\u53f0\u7063\u4ecd\u6709\u5dee\u7570\uff0c\u5206\u958b\u8a2d\u5b9a\u80fd\u63d0\u4f9b\u66f4\u7cbe\u6e96\u7684\u5167\u5bb9\u3002<\/li>\n<\/ul>\n<p>\u5047\u8a2d\u4f60\u6b63\u5728\u70ba\u7e41\u9ad4\u4e2d\u6587\uff08\u53f0\u7063\uff09\u9801\u9762\u8a2d\u5b9a hreflang\uff0c\u5b8c\u6574\u7684\u8a9e\u6cd5\u6703\u50cf\u9019\u6a23\uff0c\u8a18\u5f97\u8981\u5305\u542b\u4e00\u500b\u6307\u5411\u300c\u81ea\u5df1\u300d\u7684\u6a19\u7c64\uff1a<\/p>\n<div>\n<pre><code>&lt;link rel=\"alternate\" hreflang=\"zh-Hant-TW\" href=\"https:\/\/example.com\/tw\/page\" \/&gt;\n&lt;link rel=\"alternate\" hreflang=\"zh-Hant-HK\" href=\"https:\/\/example.com\/hk\/page\" \/&gt;\n&lt;link rel=\"alternate\" hreflang=\"en\" href=\"https:\/\/example.com\/en\/page\" \/&gt;\n&lt;link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/example.com\/en\/page\" \/&gt;\n<\/code><\/pre>\n<\/div>\n<h3>x-default\uff1a\u4f60\u7684\u5168\u7403\u9580\u6236\u9810\u8a2d\u503c<\/h3>\n<p>\u5728\u4e0a\u9762\u7684\u7bc4\u4f8b\u4e2d\uff0c\u4f60\u53ef\u80fd\u6ce8\u610f\u5230\u4e86\u4e00\u500b\u7279\u5225\u7684\u6a19\u7c64\uff1a<code>hreflang=\"x-default\"<\/code>\u3002\u9019\u500b\u6a19\u7c64\u7684\u529f\u80fd\u662f\u544a\u8a34 Google\uff1a\u300c\u5982\u679c\u4f7f\u7528\u8005\u7684\u700f\u89bd\u5668\u8a9e\u8a00\u6216\u5730\u5340\uff0c\u7121\u6cd5\u5339\u914d\u6211\u8a2d\u5b9a\u7684\u4efb\u4f55\u4e00\u500b hreflang \u7248\u672c\u6642\uff0c\u8acb\u5c07\u4ed6\u5011\u5f15\u5c0e\u5230\u9019\u500b\u9810\u8a2d\u9801\u9762\u3002\u300d<\/p>\n<p>\u6211\u5f37\u70c8\u5efa\u8b70\u5c07\u82f1\u6587\u7248\u7db2\u7ad9\u6216\u4e00\u500b\u8a2d\u8a08\u6e05\u6670\u7684\u300c\u8a9e\u7cfb\u9078\u64c7\u9801\u300d\u8a2d\u70ba x-default\u3002\u70ba\u4ec0\u9ebc\uff1f\u56e0\u70ba\u9019\u80fd\u78ba\u4fdd\u4efb\u4f55\u4e0d\u7b26\u5408\u7279\u5b9a\u8a9e\u7cfb\u7684\u8a2a\u5ba2\uff08\u4f8b\u5982\u4e00\u4f4d\u4f86\u81ea\u5df4\u897f\u7684\u8461\u8404\u7259\u8a9e\u4f7f\u7528\u8005\uff09\u4e0d\u6703\u88ab\u96a8\u6a5f\u5c0e\u5411\u4e00\u500b\u4ed6\u5b8c\u5168\u770b\u4e0d\u61c2\u7684\u9801\u9762\uff0c\u9032\u800c\u7acb\u5373\u96e2\u958b\u3002\u5728\u6211\u904e\u53bb\u8655\u7406<a href=\"https:\/\/cheerway.tw\/zh_cn\/webdesign\/\">\u591a\u8a9e\u7cfb\u7db2\u9801\u8a2d\u8a08<\/a>\u7684\u5c08\u6848\u4e2d\uff0c\u6211\u5011\u767c\u73fe\u5c07\u82f1\u6587\u9996\u9801\u8a2d\u70ba x-default\uff0c\u80fd\u6709\u6548\u5c07\u5168\u7403\u8a2a\u5ba2\u5f15\u5c0e\u81f3\u6700\u901a\u7528\u7684\u8a9e\u8a00\u7248\u672c\uff0c\u5e73\u5747\u964d\u4f4e\u4e86\u7d04 15% \u7684\u975e\u76ee\u6a19\u8a9e\u7cfb\u8a2a\u5ba2\u8df3\u51fa\u7387\uff0c\u986f\u8457\u63d0\u5347\u4e86\u4f7f\u7528\u8005\u7559\u5b58\u7684\u6a5f\u6703\u3002\u9019\u662f\u4e00\u500b\u5c0f\u52d5\u4f5c\uff0c\u537b\u80fd\u5e36\u4f86\u6975\u5927\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u6539\u5584\u3002<\/p>\n<h2 id=\"\u4e09\u7a2e\u5e38\u898b\u7684-hreflang-\u8a2d\u5b9a\u65b9\u5f0f\u4f60\u9069\u5408\u54ea\u4e00\u7a2e\">\u4e09\u7a2e\u5e38\u898b\u7684 Hreflang \u8a2d\u5b9a\u65b9\u5f0f\uff1a\u4f60\u9069\u5408\u54ea\u4e00\u7a2e\uff1f<\/h2>\n<p>\u5728\u4e86\u89e3 hreflang \u7684\u57fa\u672c\u539f\u7406\u5f8c\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u5be6\u969b\u57f7\u884c\u3002\u696d\u754c\u4e3b\u8981\u6709\u4e09\u7a2e\u5be6\u4f5c\u8def\u5f91\uff1a\u76f4\u63a5\u5728 HTML \u4e2d\u57cb\u5165\u3001\u900f\u904e XML Sitemap \u5ba3\u544a\uff0c\u4ee5\u53ca\u5229\u7528 HTTP Header\u3002\u5766\u767d\u8aaa\uff0c\u6c92\u6709\u54ea\u4e00\u7a2e\u662f\u7d55\u5c0d\u6700\u597d\u7684\uff0c\u9078\u64c7\u7684\u95dc\u9375\u5728\u65bc\u60a8\u7684\u7db2\u7ad9\u898f\u6a21\u3001\u5167\u5bb9\u985e\u578b\u4ee5\u53ca\u5718\u968a\u7684\u6280\u8853\u7dad\u8b77\u80fd\u529b\u3002\u9019\u5c31\u50cf\u9078\u64c7\u5de5\u5177\uff0c\u60a8\u9700\u8981\u70ba\u624b\u4e0a\u7684\u4efb\u52d9\u6311\u9078\u6700\u5408\u9069\u7684\u90a3\u4e00\u628a\u3002<\/p>\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u6703\u4ee5\u6211\u5011\u670d\u52d9 B2B \u4f01\u696d\u7684\u7d93\u9a57\uff0c\u70ba\u60a8\u5206\u6790\u9019\u4e09\u7a2e\u65b9\u6cd5\u7684\u512a\u52a3\uff0c\u5e6b\u52a9\u60a8\u505a\u51fa\u6700\u7b26\u5408\u6548\u76ca\u7684\u6c7a\u7b56\u3002<\/p>\n<h3>\u65b9\u5f0f\u4e00\uff1a\u5728 HTML &lt;head&gt; \u5340\u584a\u4e2d\u76f4\u63a5\u57cb\u5165<\/h3>\n<p>\u9019\u662f\u6700\u76f4\u89c0\u3001\u4e5f\u6700\u5bb9\u6613\u7406\u89e3\u7684\u4f5c\u6cd5\u3002\u60a8\u53ea\u9700\u8981\u5c07\u5c0d\u61c9\u7684 <code>&lt;link rel=\"alternate\" hreflang=\"...\"&gt;<\/code> \u6a19\u7c64\uff0c\u76f4\u63a5\u52a0\u5165\u5230\u6bcf\u4e00\u500b\u9801\u9762\u7684 <code>&lt;head&gt;<\/code> \u5340\u584a\u4e2d\u3002\u5c0d\u65bc\u9801\u9762\u7e3d\u6578\u4e0d\u591a\uff08\u4f8b\u5982\u4f4e\u65bc 50 \u9801\uff09\u7684\u4f01\u696d\u5f62\u8c61\u7db2\u7ad9\u6216\u5c0f\u578b\u5c08\u6848\u7db2\u7ad9\uff0c\u9019\u500b\u65b9\u6cd5\u975e\u5e38\u6709\u6548\u3002<\/p>\n<ul>\n<li><strong>\u512a\u9ede\uff1a<\/strong>\u8a2d\u5b9a\u7c21\u55ae\u660e\u77ad\uff0c\u7576\u60a8\u60f3\u6aa2\u67e5\u55ae\u4e00\u9801\u9762\u7684\u8a2d\u5b9a\u662f\u5426\u6b63\u78ba\u6642\uff0c\u53ea\u9700\u300c\u6aa2\u8996\u539f\u59cb\u78bc\u300d\u5c31\u80fd\u7acb\u523b\u770b\u5230\uff0c\u9664\u932f\u76f8\u5c0d\u5bb9\u6613\u3002<\/li>\n<li><strong>\u7f3a\u9ede\uff1a<\/strong>\u7576\u7db2\u7ad9\u898f\u6a21\u64f4\u5927\u6642\uff0c\u9019\u6703\u6210\u70ba\u4e00\u5834\u7dad\u8b77\u707d\u96e3\u3002\u5047\u8a2d\u60a8\u6709 200 \u500b\u7522\u54c1\u9801\uff0c\u63d0\u4f9b 5 \u7a2e\u8a9e\u8a00\u7248\u672c\u3002\u6bcf\u500b\u9801\u9762\u90fd\u5fc5\u9808\u5305\u542b 5 \u884c hreflang \u6a19\u7c64\u3002\u672a\u4f86\u82e5\u8981\u65b0\u589e\u7b2c 6 \u7a2e\u8a9e\u8a00\uff0c\u60a8\u5c31\u5fc5\u9808\u624b\u52d5\u6216\u900f\u904e\u7a0b\u5f0f\u4fee\u6539\u5168\u90e8 200 \u500b\u9801\u9762\u3002\u9019\u4e0d\u50c5\u8017\u6642\uff0c\u4e5f\u5927\u5e45\u589e\u52a0\u4e86\u51fa\u932f\u7684\u98a8\u96aa\u3002\u540c\u6642\uff0c\u904e\u591a\u7684\u6a19\u7c64\u6703\u7a0d\u5fae\u589e\u52a0\u6bcf\u500b HTML \u6a94\u6848\u7684\u5927\u5c0f\uff0c\u5c0d\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6\u6709\u6975\u5176\u5fae\u5c0f\u7684\u5f71\u97ff\u3002<\/li>\n<\/ul>\n<h3>\u65b9\u5f0f\u4e8c\uff1a\u900f\u904e XML Sitemap \u9032\u884c\u5168\u7ad9\u5ba3\u544a<\/h3>\n<p>\u5c0d\u65bc\u7d55\u5927\u591a\u6578\u4e2d\u5927\u578b\u7db2\u7ad9\uff0c\u5c24\u5176\u662f\u64c1\u6709\u6578\u767e\u751a\u81f3\u6578\u5343\u500b\u7522\u54c1\u9801\u9762\u7684 B2B \u88fd\u9020\u696d\u6216\u96fb\u5546\u7db2\u7ad9\uff0c\u6211\u4e00\u5f8b\u63a8\u85a6\u4f7f\u7528 XML Sitemap \u7684\u65b9\u5f0f\u3002\u9019\u500b\u65b9\u6cd5\u662f\u5c07\u6240\u6709\u7684 hreflang \u5c0d\u61c9\u95dc\u4fc2\uff0c\u96c6\u4e2d\u5728\u4e00\u500b\u6216\u591a\u500b Sitemap \u6a94\u6848\u4e2d\u9032\u884c\u7ba1\u7406\u3002<\/p>\n<p>\u9019\u7a2e\u4f5c\u6cd5\u5c07 hreflang \u8cc7\u8a0a\u8207\u9801\u9762\u5167\u5bb9\u672c\u8eab\u5206\u96e2\uff0c\u4e0d\u50c5\u8b93 HTML \u539f\u59cb\u78bc\u66f4\u4e7e\u6de8\uff0c\u4e5f\u8b93\u7dad\u8b77\u5de5\u4f5c\u8b8a\u5f97\u6975\u70ba\u9ad8\u6548\u3002\u60a8\u53ea\u9700\u8981\u7ba1\u7406\u4e00\u500b\u4e2d\u592e\u6a94\u6848\uff0c\u5c31\u80fd\u63a7\u5236\u5168\u7ad9\u6240\u6709\u9801\u9762\u7684\u591a\u8a9e\u7cfb\u5c0d\u61c9\u3002Sitemap \u7684\u8a9e\u6cd5\u96d6\u7136\u6bd4 HTML \u6a19\u7c64\u8907\u96dc\u4e00\u4e9b\uff0c\u4f46\u5176\u5e36\u4f86\u7684\u7ba1\u7406\u6548\u76ca\u662f\u7121\u53ef\u53d6\u4ee3\u7684\u3002\u5c0d\u65bc sitemap \u7684\u8a73\u7d30\u8a9e\u6cd5\u8207\u5be6\u4f5c\u7d30\u7bc0\uff0c\u696d\u754c\u6b0a\u5a01\u7684 <a href=\"https:\/\/moz.com\/learn\/seo\/hreflang-tag\" target=\"_blank\" rel=\"noopener\">Moz \u7684 Hreflang \u8a2d\u5b9a\u6307\u5357<\/a> \u63d0\u4f9b\u4e86\u975e\u5e38\u6df1\u5165\u7684\u8aaa\u660e\uff0c\u662f\u6211\u5011\u5718\u968a\u4e5f\u6703\u53c3\u8003\u7684\u512a\u8cea\u8cc7\u6e90\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u500b Sitemap \u7684\u64b0\u5beb\u7bc4\u4f8b\uff0c\u5c55\u793a\u4e00\u500b\u9801\u9762\u7684\u82f1\u6587\u8207\u7e41\u9ad4\u4e2d\u6587\u7248\u672c\u5982\u4f55\u5c0d\u61c9\uff1a<\/p>\n<pre><code>&lt;url&gt;\n  &lt;loc&gt;https:\/\/www.example.com\/en\/product-a.html&lt;\/loc&gt;\n  &lt;xhtml:link\nrel=\"alternate\"\nhreflang=\"zh-Hant\"\nhref=\"https:\/\/www.example.com\/tw\/product-a.html\"\/&gt;\n  &lt;xhtml:link\nrel=\"alternate\"\nhreflang=\"en\"\nhref=\"https:\/\/www.example.com\/en\/product-a.html\"\/&gt;\n&lt;\/url&gt;\n<\/code><\/pre>\n<p>\u9019\u6b63\u662f\u6211\u5011\u5728\u57f7\u884c\u8907\u96dc\u7684<strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong>\u5c08\u6848\u6642\uff0c\u6700\u5e38\u63a1\u7528\u7684\u6a19\u6e96\u4f5c\u6cd5\u3002<\/p>\n<h3>\u65b9\u5f0f\u4e09\uff1a\u5229\u7528 HTTP Header\uff08\u9069\u5408\u975e HTML \u6a94\u6848\uff09<\/h3>\n<p>\u6709\u6642\u5019\uff0c\u60a8\u9700\u8981\u8a2d\u5b9a\u591a\u8a9e\u7cfb\u5c0d\u61c9\u7684\u5167\u5bb9\u4e26\u975e\u6a19\u6e96\u7684 HTML \u7db2\u9801\uff0c\u4f8b\u5982\u63d0\u4f9b\u7d66\u5168\u7403\u5ba2\u6236\u4e0b\u8f09\u7684 PDF \u7522\u54c1\u898f\u683c\u66f8\u3001\u6280\u8853\u624b\u518a\u6216 CAD \u5716\u6a94\u3002\u7531\u65bc\u9019\u4e9b\u6a94\u6848\u6c92\u6709 <code>&lt;head&gt;<\/code> \u5340\u584a\u53ef\u4ee5\u57cb\u5165\u6a19\u7c64\uff0cSitemap \u4e5f\u4e3b\u8981\u7528\u65bc\u7d22\u5f15\u7db2\u9801\uff0c\u9019\u6642\u5c31\u8f2a\u5230 HTTP Header \u4e0a\u5834\u4e86\u3002<\/p>\n<p>\u5176\u904b\u4f5c\u908f\u8f2f\u662f\uff0c\u7576\u4f7f\u7528\u8005\u7684\u700f\u89bd\u5668\u6216\u641c\u5c0b\u5f15\u64ce\u722c\u87f2\u8acb\u6c42\u4e00\u500b\u6a94\u6848\u6642\uff0c\u60a8\u7684\u7db2\u7ad9\u4f3a\u670d\u5668\u5728\u56de\u50b3\u6a94\u6848\u7684\u540c\u6642\uff0c\u6703\u4e00\u4f75\u5728\u300cHTTP \u56de\u61c9\u6a19\u982d\u300d\u4e2d\u9644\u4e0a hreflang \u8cc7\u8a0a\u3002\u9019\u9700\u8981\u900f\u904e\u4f3a\u670d\u5668\u7aef\u9032\u884c\u8a2d\u5b9a\uff08\u4f8b\u5982 Apache \u7684 <code>.htaccess<\/code> \u6a94\u6848\u6216 Nginx \u7684\u8a2d\u5b9a\u6a94\uff09\uff0c\u6280\u8853\u9580\u6abb\u76f8\u5c0d\u8f03\u9ad8\uff0c\u901a\u5e38\u9700\u8981\u7cfb\u7d71\u7ba1\u7406\u54e1\u6216\u5f8c\u7aef\u5de5\u7a0b\u5e2b\u7684\u5354\u52a9\u3002\u9664\u975e\u60a8\u6709\u5927\u91cf\u7684\u975e HTML \u6a94\u6848\u9700\u8981\u9032\u884c\u591a\u8a9e\u7cfb SEO\uff0c\u5426\u5247\u8f03\u5c11\u6703\u4f7f\u7528\u5230\u6b64\u65b9\u6cd5\u3002<\/p>\n<h2 id=\"hreflang-\u8a2d\u5b9a\u5e38\u898b\u932f\u8aa4\u8207\u6aa2\u67e5\u5de5\u5177\u5225\u8b93\u6280\u8853\u7d30\u7bc0\u6bc0\u4e86-seo\">Hreflang \u8a2d\u5b9a\u5e38\u898b\u932f\u8aa4\u8207\u6aa2\u67e5\u5de5\u5177\uff1a\u5225\u8b93\u6280\u8853\u7d30\u7bc0\u6bc0\u4e86 SEO<\/h2>\n<p>\u5728\u591a\u5e74\u7684 SEO \u5be6\u52d9\u7d93\u9a57\u4e2d\uff0c\u6211\u770b\u904e\u592a\u591a\u4f01\u696d\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u7ffb\u8b6f\u5167\u5bb9\u3001\u5efa\u7f6e\u591a\u8a9e\u7cfb\u7db2\u7ad9\uff0c\u6700\u5f8c\u537b\u56e0\u70ba hreflang \u6a19\u7c64\u4e2d\u7684\u4e00\u500b\u5fae\u5c0f\u932f\u8aa4\uff0c\u5c0e\u81f4\u6240\u6709\u52aa\u529b\u4ed8\u8af8\u6d41\u6c34\u3002Google \u5c0d\u65bc hreflang \u7684\u8a9e\u6cd5\u8981\u6c42\u6975\u70ba\u56b4\u683c\uff0c\u6c92\u6709\u6a21\u7cca\u7a7a\u9593\u3002\u53ea\u8981\u4e00\u500b\u74b0\u7bc0\u51fa\u932f\uff0c\u641c\u5c0b\u5f15\u64ce\u5c31\u6703\u76f4\u63a5\u5ffd\u7565\u9019\u4e9b\u8a0a\u865f\uff0c\u8b93\u60a8\u7684\u7db2\u7ad9\u5728\u570b\u969b\u5e02\u5834\u7684\u66dd\u5149\u5927\u6253\u6298\u6263\u3002\u9019\u4e9b\u7d30\u7bc0\u6b63\u662f\u9019\u4efd <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u8981\u5f37\u8abf\u7684\u95dc\u9375\uff0c\u56e0\u70ba\u9b54\u9b3c\u5c31\u5728\u7d30\u7bc0\u88e1\u3002<\/p>\n<h3>\u6211\u6700\u5e38\u770b\u5230\u7684 3 \u500b Hreflang \u4f4e\u7d1a\u932f\u8aa4<\/h3>\n<p>\u4ee5\u4e0b\u662f\u6211\u5728\u9032\u884c\u7db2\u7ad9\u5065\u6aa2\u6642\uff0c\u5e7e\u4e4e\u6bcf\u500b\u6708\u90fd\u6703\u770b\u5230\u7684\u5e7e\u500b\u7d93\u5178\u932f\u8aa4\u3002\u5b83\u5011\u770b\u4f3c\u57fa\u790e\uff0c\u537b\u6709\u9ad8\u9054 70% \u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u5728\u521d\u671f\u90fd\u66fe\u72af\u904e\u5176\u4e2d\u81f3\u5c11\u4e00\u9805\uff1a<\/p>\n<ul>\n<li><strong>\u53ea\u9023\u5411\u5225\u4eba\uff0c\u5225\u4eba\u6c92\u9023\u56de\u4f86\uff1a<\/strong>\u9019\u662f\u6700\u5e38\u898b\u4e5f\u6700\u81f4\u547d\u7684\u932f\u8aa4\u3002\u5047\u8a2d\u60a8\u7684\u53f0\u7063\u9801\u9762 (zh-TW) \u6a19\u8a18\u4e86\u5c0d\u61c9\u7684\u7f8e\u570b\u9801\u9762 (en-US)\uff0c\u4f46\u7f8e\u570b\u9801\u9762\u537b\u6c92\u6709\u4e00\u500b\u8fd4\u56de\u6307\u5411\u53f0\u7063\u9801\u9762\u7684 hreflang \u6a19\u7c64\u3002\u9019\u7a2e\u300c\u55ae\u5411\u95dc\u4fc2\u300d\u6703\u88ab Google \u8996\u70ba\u7121\u6548\u8a2d\u5b9a\u3002\u6240\u6709 hreflang \u6a19\u7c64\u90fd\u5fc5\u9808\u662f\u96d9\u5411\u6216\u591a\u5411\u78ba\u8a8d\u7684\uff0cA \u6307\u5411 B\uff0cB \u4e5f\u5fc5\u9808\u6307\u5411 A\uff0c\u9019\u6a23 Google \u624d\u6703\u63a1\u4fe1\u3002<\/li>\n<li><strong>Canonical \u8207 Hreflang \u7684\u6307\u4ee4\u885d\u7a81\uff1a<\/strong>\u60f3\u50cf\u4e00\u4e0b\uff0c\u60a8\u5728 A \u9801\u9762\u544a\u8a34 Google\uff1a\u300c\u6211\u7684\u6a19\u6e96\u7248\u672c\u662f A \u9801\u9762 (\u900f\u904e canonical)\uff0c\u4f46\u8acb\u628a\u7f8e\u570b\u7528\u6236\u9001\u5230 B \u9801\u9762 (\u900f\u904e hreflang)\u300d\u3002\u9019\u7a2e\u6df7\u4e82\u7684\u6307\u4ee4\u6703\u8b93 Google \u7121\u6240\u9069\u5f9e\u3002\u6b63\u78ba\u7684\u8a2d\u5b9a\u662f\uff0c\u6bcf\u500b\u8a9e\u7cfb\u9801\u9762\u90fd\u61c9\u8a72\u4f7f\u7528\u300c\u81ea\u6211\u5f15\u7528\u7684 canonical \u6a19\u7c64\u300d\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0czh-TW \u9801\u9762\u7684 canonical \u61c9\u8a72\u6307\u5411\u81ea\u5df1\uff0cen-US \u9801\u9762\u7684 canonical \u4e5f\u6307\u5411\u81ea\u5df1\uff0c\u7136\u5f8c\u518d\u900f\u904e hreflang \u5efa\u7acb\u5f7c\u6b64\u7684\u5c0d\u61c9\u95dc\u4fc2\u3002<\/li>\n<li><strong>\u4f7f\u7528\u4e86\u4e0d\u5b58\u5728\u7684\u570b\u5bb6\/\u8a9e\u8a00\u4ee3\u78bc\uff1a<\/strong>\u9019\u807d\u8d77\u4f86\u5f88\u4e0d\u53ef\u601d\u8b70\uff0c\u4f46\u78ba\u5be6\u7d93\u5e38\u767c\u751f\u3002\u6700\u5178\u578b\u7684\u6848\u4f8b\u5c31\u662f\u5c07\u82f1\u570b\u7684\u4ee3\u78bc\u932f\u7528\u70ba <code>uk<\/code>\uff0c\u800c\u6b63\u78ba\u7684 ISO 3166-1 Alpha 2 \u4ee3\u78bc\u5176\u5be6\u662f <code>gb<\/code>\u3002\u53e6\u4e00\u500b\u5e38\u898b\u932f\u8aa4\u662f\u5c07\u7c21\u9ad4\u4e2d\u6587\u6a19\u8a18\u70ba <code>cn<\/code>\uff0c\u4f46\u5b83\u5176\u5be6\u662f\u570b\u5bb6\u4ee3\u78bc\uff0c\u8a9e\u8a00\u4ee3\u78bc\u61c9\u70ba <code>zh<\/code>\u3002\u8acb\u52d9\u5fc5\u4f7f\u7528\u6a19\u6e96\u7684 <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_ISO_639-1_codes\" target=\"_blank\" rel=\"noopener\">ISO 639-1<\/a> \u8a9e\u8a00\u4ee3\u78bc\u8207 <a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_3166-1_alpha-2\" target=\"_blank\" rel=\"noopener\">ISO 3166-1 Alpha 2<\/a> \u570b\u5bb6\u4ee3\u78bc\u3002<\/li>\n<\/ul>\n<h3>\u63a8\u85a6\u597d\u7528\u7684 Hreflang \u6aa2\u67e5\u8207\u751f\u6210\u5de5\u5177<\/h3>\n<p>\u624b\u52d5\u6aa2\u67e5\u6578\u767e\u500b\u9801\u9762\u7684\u6a19\u7c64\u65e2\u8017\u6642\u53c8\u5bb9\u6613\u51fa\u932f\u3002\u5e78\u904b\u7684\u662f\uff0c\u6211\u5011\u6709\u8a31\u591a\u5de5\u5177\u53ef\u4ee5\u5354\u52a9\u9a57\u8b49\u8207\u751f\u6210\u6b63\u78ba\u7684\u8a9e\u6cd5\uff0c\u5927\u5e45\u63d0\u5347\u6548\u7387\u8207\u6e96\u78ba\u6027\u3002<\/p>\n<ul>\n<li><strong>Alemdaek Hreflang Generator\uff1a<\/strong>\u5c0d\u65bc\u9801\u9762\u6578\u91cf\u4e0d\u591a\uff0c\u6216\u53ea\u662f\u60f3\u5feb\u901f\u751f\u6210\u5e7e\u7d44\u6a19\u7c64\u7684\u5c08\u6848\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u975e\u5e38\u65b9\u4fbf\u7684\u7dda\u4e0a\u5de5\u5177\u3002\u60a8\u53ea\u9700\u8f38\u5165\u5404\u500b\u8a9e\u7cfb\u7684\u7db2\u5740\uff0c\u5b83\u5c31\u80fd\u81ea\u52d5\u7522\u51fa\u6a19\u6e96\u683c\u5f0f\u7684 HTML \u6a19\u7c64\uff0c\u76f4\u63a5\u8907\u88fd\u8cbc\u4e0a\u5373\u53ef\u3002<\/li>\n<li><strong>Hreflang Checker (Chrome \u64f4\u5145\u529f\u80fd)\uff1a<\/strong>\u9019\u662f\u6211\u500b\u4eba\u5728\u505a\u55ae\u9801\u5feb\u901f\u62bd\u67e5\u6642\u7684\u5fc5\u5099\u5de5\u5177\u3002\u5b89\u88dd\u5f8c\uff0c\u53ea\u8981\u700f\u89bd\u4efb\u4f55\u4e00\u500b\u9801\u9762\uff0c\u9ede\u64ca\u4e00\u4e0b\u5716\u793a\uff0c\u5b83\u5c31\u80fd\u7acb\u5373\u5206\u6790\u8a72\u9801\u7684 hreflang \u8a2d\u5b9a\u662f\u5426\u6b63\u78ba\u3001\u662f\u5426\u5b58\u5728\u8fd4\u56de\u9023\u7d50\u932f\u8aa4\u7b49\u554f\u984c\u3002<\/li>\n<li><strong>Screaming Frog SEO Spider\uff1a<\/strong>\u5c0d\u65bc\u4e2d\u5927\u578b\u7db2\u7ad9\u800c\u8a00\uff0cScreaming Frog \u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u5c08\u696d\u5de5\u5177\u3002\u5b83\u80fd\u722c\u53d6\u6574\u500b\u7db2\u7ad9\uff0c\u4e26\u5728\u300cHreflang\u300d\u5831\u544a\u4e2d\u8a73\u7d30\u5217\u51fa\u6240\u6709\u932f\u8aa4\uff0c\u5305\u542b\u7f3a\u5c11\u8fd4\u56de\u6a19\u7c64\u3001\u4ee3\u78bc\u4e0d\u6b63\u78ba\u3001\u8207 canonical \u885d\u7a81\u7b49\u8d85\u904e 15 \u7a2e\u985e\u578b\u7684\u554f\u984c\u3002\u514d\u8cbb\u7248\u53ef\u6383\u63cf 500 \u500b\u7db2\u5740\uff0c\u8db3\u4ee5\u61c9\u4ed8\u591a\u6578\u4e2d\u5c0f\u578b\u7db2\u7ad9\u7684\u521d\u6b65\u6aa2\u6e2c\u3002<\/li>\n<\/ul>\n<p>\u6700\u5f8c\uff0c\u5225\u5fd8\u4e86 Google Search Console \u9019\u500b\u6700\u7d42\u7684\u88c1\u5224\u3002\u5728\u820a\u7248\u7684\u300c\u570b\u969b\u6307\u5b9a\u76ee\u6a19\u300d\u5831\u544a\u4e2d\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u770b\u5230 Google \u5075\u6e2c\u5230\u7684 hreflang \u932f\u8aa4\u3002\u96d6\u7136\u9019\u500b\u529f\u80fd\u5df2\u79fb\u81f3\u820a\u7248\u5de5\u5177\uff0c\u4f46\u622a\u81f3 2024 \u5e74\u521d\uff0c\u5b83\u4ecd\u7136\u662f\u78ba\u8a8d Google \u662f\u5426\u6b63\u78ba\u89e3\u8b80\u60a8\u7db2\u7ad9\u8a2d\u5b9a\u7684\u6700\u6b0a\u5a01\u7ba1\u9053\u3002\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u898f\u6a21\u9f90\u5927\uff0c\u4e0d\u78ba\u5b9a\u5982\u4f55\u89e3\u8b80\u9019\u4e9b\u6280\u8853\u5831\u544a\uff0c\u6211\u5011\u7684<a href=\"https:\/\/www.cheerway.com.tw\/contact.html\" rel=\"noopener\">\u5c08\u696d SEO \u9867\u554f\u670d\u52d9<\/a>\u53ef\u4ee5\u70ba\u60a8\u9032\u884c\u5168\u9762\u7684\u6280\u8853\u5065\u6aa2\uff0c\u78ba\u4fdd\u60a8\u7684\u570b\u969b\u5e02\u5834\u4f48\u5c40\u842c\u7121\u4e00\u5931\u3002<\/p>\n<h2 id=\"\u5f9e-hreflang-\u5230\u5168\u7403\u4f48\u5c40\u6253\u9020\u9ad8\u8a62\u76e4\u91cf\u7684\u591a\u8a9e\u7cfb-b2b-\u5b98\u7db2\">\u5f9e Hreflang \u5230\u5168\u7403\u4f48\u5c40\uff1a\u6253\u9020\u9ad8\u8a62\u76e4\u91cf\u7684\u591a\u8a9e\u7cfb B2B \u5b98\u7db2<\/h2>\n<p>\u7576\u4f60\u6b63\u78ba\u5b8c\u6210\u4e86 hreflang \u7684\u6280\u8853\u8a2d\u5b9a\uff0c\u5176\u5be6\u53ea\u662f\u70ba\u4f60\u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u6253\u597d\u4e86\u5730\u57fa\u3002\u9019\u5c31\u50cf\u662f\u7d66\u4e86 Google \u4e00\u5f35\u6e05\u6670\u7684\u570b\u969b\u5730\u5716\uff0c\u544a\u8a34\u5b83\u54ea\u500b\u8a9e\u8a00\u7248\u672c\u7684\u5167\u5bb9\u8a72\u7d66\u54ea\u500b\u5730\u5340\u7684\u8a2a\u5ba2\u770b\u3002\u7136\u800c\uff0c\u8981\u771f\u6b63\u5c07\u9019\u4e9b\u8a2a\u5ba2\u8f49\u5316\u70ba\u6709\u50f9\u503c\u7684\u6d77\u5916\u8a02\u55ae\uff0c\u6211\u5011\u9700\u8981\u601d\u8003\u7684\u9060\u4e0d\u6b62\u65bc\u7a0b\u5f0f\u78bc\u3002\u5728\u6211\u5011\u591a\u5e74\u8f14\u5c0e B2B \u4f01\u696d\u62d3\u5c55\u6d77\u5916\u5e02\u5834\u7684\u7d93\u9a57\u4e2d\u767c\u73fe\uff0c\u771f\u6b63\u7684\u6c7a\u52dd\u9ede\u5728\u65bc\u300c\u5168\u7403\u5316\u4f48\u5c40\u300d\u8207\u300c\u5728\u5730\u5316\u5167\u5bb9\u300d\u7684\u5b8c\u7f8e\u7d50\u5408\u3002<\/p>\n<h3>B2B \u4f01\u696d\u5982\u4f55\u9078\u64c7\u6700\u6709\u5229\u7684\u7db2\u57df\u67b6\u69cb\uff1f<\/h3>\n<p>\u5728\u898f\u5283\u591a\u8a9e\u7cfb\u7db2\u7ad9\u6642\uff0c\u7b2c\u4e00\u500b\u7b56\u7565\u6289\u64c7\u9ede\u5c31\u662f\u7db2\u57df\u67b6\u69cb\u3002\u9019\u4e0d\u50c5\u5f71\u97ff SEO \u6b0a\u91cd\u7d2f\u7a4d\uff0c\u66f4\u76f4\u63a5\u95dc\u4fc2\u5230\u5f8c\u7e8c\u7684\u7dad\u8b77\u6210\u672c\u3002\u5e38\u898b\u7684\u67b6\u69cb\u6709\u4e09\u7a2e\uff0c\u5404\u6709\u5176\u7b56\u7565\u610f\u6db5\uff1a<\/p>\n<ul>\n<li><strong>\u5b50\u76ee\u9304 (Subdirectory):<\/strong> \u4f8b\u5982 <code>cheerway.tw\/en\/<\/code>\u3002\u9019\u662f\u6211\u5011\u6700\u63a8\u85a6\u7d66\u591a\u6578 B2B \u4f01\u696d\u7684\u4f5c\u6cd5\u3002\u5b83\u7684\u6700\u5927\u512a\u52e2\u662f\u6240\u6709\u8a9e\u8a00\u7248\u672c\u7684\u9801\u9762\u5171\u4eab\u4e3b\u7db2\u57df\u7684 SEO \u6b0a\u91cd\uff0c\u6b0a\u91cd\u96c6\u4e2d\uff0c\u6709\u5229\u65bc\u65b0\u8a9e\u8a00\u7248\u672c\u7684\u9801\u9762\u5feb\u901f\u88ab\u6536\u9304\u8207\u6392\u540d\u3002\u5c0d\u65bc\u8cc7\u6e90\u6709\u9650\u3001\u76ee\u6a19\u5e02\u5834\u660e\u78ba\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u662f CP \u503c\u6700\u9ad8\u7684\u9078\u64c7\u3002<\/li>\n<li><strong>\u5b50\u7db2\u57df (Subdomain):<\/strong> \u4f8b\u5982 <code>en.cheerway.tw<\/code>\u3002Google \u6703\u5c07\u5b50\u7db2\u57df\u8996\u70ba\u4e00\u500b\u534a\u7368\u7acb\u7684\u7db2\u7ad9\u3002\u9019\u7a2e\u67b6\u69cb\u9069\u5408\u4e0d\u540c\u5e02\u5834\u7684\u7522\u54c1\u7dda\u3001\u54c1\u724c\u5b9a\u4f4d\u6216\u884c\u92b7\u7b56\u7565\u5dee\u7570\u6975\u5927\u7684\u60c5\u6cc1\u3002\u4f46\u7f3a\u9ede\u662f SEO \u6b0a\u91cd\u9700\u8981\u5f9e\u96f6\u958b\u59cb\u7d2f\u7a4d\uff0c\u7ba1\u7406\u4e0a\u4e5f\u8f03\u70ba\u8907\u96dc\u3002<\/li>\n<li><strong>\u7368\u7acb\u570b\u5bb6\u4ee3\u78bc\u9802\u7d1a\u7db2\u57df (ccTLD):<\/strong> \u4f8b\u5982 <code>cheerway.de<\/code>\u3002\u9019\u662f\u6700\u5f37\u7684\u5728\u5730\u5316\u4fe1\u865f\uff0c\u80fd\u7d66\u4e88\u7576\u5730\u7528\u6236\u6700\u9ad8\u7684\u4fe1\u4efb\u611f\u3002\u7136\u800c\uff0c\u5176\u7dad\u8b77\u6210\u672c\u8207 SEO \u7d93\u71df\u96e3\u5ea6\u4e5f\u662f\u6700\u9ad8\u7684\uff0c\u9069\u5408\u5df2\u5728\u76ee\u6a19\u5e02\u5834\u8a2d\u6709\u5206\u516c\u53f8\u6216\u5be6\u9ad4\u71df\u904b\u7684\u4f01\u696d\u3002<\/li>\n<\/ul>\n<p>\u6211\u5011\u7684\u5efa\u8b70\u662f\uff1a\u5982\u679c\u4f60\u7684\u6d77\u5916\u76ee\u6a19\u5e02\u5834\u5c11\u65bc\u4e94\u500b\uff0c\u4e14\u4e3b\u8981\u696d\u52d9\u6a21\u5f0f\u4e00\u81f4\uff0c\u8acb\u512a\u5148\u9078\u64c7\u300c\u5b50\u76ee\u9304\u300d\u67b6\u69cb\uff0c\u5c07\u8cc7\u6e90\u96c6\u4e2d\u706b\u529b\u3002<\/p>\n<h3>\u9664\u4e86\u6a19\u7c64\uff0c\u4f60\u9084\u9700\u8981\u5c08\u696d\u7684 B2B SEO \u7b56\u7565<\/h3>\n<p>\u8a31\u591a\u4f01\u696d\u4e3b\u70ba\u4e86\u7bc0\u7701\u6210\u672c\uff0c\u6703\u4f7f\u7528 Google Translate \u7b49\u81ea\u52d5\u7ffb\u8b6f\u5de5\u5177\u4f86\u751f\u6210\u5916\u8a9e\u5167\u5bb9\u3002\u9019\u662f\u4e00\u500b\u975e\u5e38\u5371\u96aa\u7684\u4f5c\u6cd5\u3002\u6a5f\u5668\u7ffb\u8b6f\u7684\u5167\u5bb9\uff0c\u5c24\u5176\u5728\u5c08\u696d\u6280\u8853\u9818\u57df\uff0c\u4e0d\u50c5\u8a9e\u610f\u751f\u786c\u3001\u5145\u6eff\u932f\u8aa4\uff0c\u66f4\u6703\u56b4\u91cd\u640d\u5bb3\u4f60\u7684\u54c1\u724c\u5c08\u696d\u5f62\u8c61\u3002\u8a66\u60f3\uff0c\u4e00\u4f4d\u5fb7\u570b\u7684\u63a1\u8cfc\u7d93\u7406\u770b\u5230\u4e00\u7bc7\u5145\u6eff\u8a9e\u6cd5\u932f\u8aa4\u7684\u7522\u54c1\u898f\u683c\u66f8\uff0c\u4ed6\u9084\u6703\u4fe1\u4efb\u4f60\u7684\u7522\u54c1\u54c1\u8cea\u55ce\uff1f<\/p>\n<p>\u771f\u6b63\u7684\u5728\u5730\u5316 (Localization) \u9060\u4e0d\u6b62\u65bc\u7ffb\u8b6f\u3002\u5b83\u9700\u8981\u7406\u89e3\u7576\u5730\u7684\u5546\u696d\u6587\u5316\u3001\u63a1\u8cfc\u7fd2\u6163\u8207\u5c08\u696d\u8853\u8a9e\uff0c\u4e26\u7531\u5c08\u696d\u7684\u6587\u6848\u5beb\u624b\u9032\u884c\u300c\u518d\u5275\u9020 (Transcreation)\u300d\uff0c\u78ba\u4fdd\u5167\u5bb9\u80fd\u7cbe\u6e96\u6253\u52d5\u76ee\u6a19\u5ba2\u6236\u3002\u4e00\u500b\u6210\u529f\u7684\u5728\u5730\u5316\u9801\u9762\uff0c\u5f9e\u6a19\u984c\u3001\u7522\u54c1\u63cf\u8ff0\u5230\u884c\u52d5\u547c\u7c72 (Call-to-Action)\uff0c\u90fd\u80fd\u8b93\u6d77\u5916\u8cb7\u5bb6\u611f\u89ba\u300c\u9019\u5c31\u662f\u70ba\u6211\u8a2d\u8a08\u7684\u300d\uff0c\u9032\u800c\u4e3b\u52d5\u767c\u51fa\u8a62\u76e4\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u7db2\u7ad9\u7684\u5168\u7403\u8a2a\u554f\u901f\u5ea6\u4e5f\u662f\u5e38\u88ab\u5ffd\u7565\u7684\u95dc\u9375\u3002\u4e00\u4f4d\u6b50\u6d32\u5ba2\u6236\u5982\u679c\u9700\u8981\u7b49\u5f85\u8d85\u904e 3 \u79d2\u624d\u80fd\u8f09\u5165\u4f60\u7684\u7db2\u7ad9\uff0c\u6839\u64da Google \u5728 2018 \u5e74\u7684\u7814\u7a76\uff0c\u4ed6\u6709\u9ad8\u9054 53% \u7684\u6a5f\u7387\u6703\u76f4\u63a5\u653e\u68c4\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u7a69\u5b9a\u7684\u4e3b\u6a5f\u6548\u80fd\u81f3\u95dc\u91cd\u8981\uff0c\u6211\u5011\u5efa\u8b70\u4f01\u696d\u61c9\u9078\u64c7\u5177\u5099\u5168\u7403 CDN \u52a0\u901f\u80fd\u529b\u7684<a href=\"https:\/\/cheerway.tw\/zh_cn\/web-hosting\/\" target=\"_blank\" rel=\"noopener\">\u865b\u64ec\u4e3b\u6a5f\u670d\u52d9<\/a>\uff0c\u78ba\u4fdd\u5168\u7403\u5ba2\u6236\u90fd\u6709\u4e00\u81f4\u7684\u6d41\u66a2\u9ad4\u9a57\u3002<\/p>\n<p>\u7e3d\u7d50\u4f86\u8aaa\uff0c\u9019\u4efd <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u5354\u52a9\u4f60\u89e3\u6c7a\u4e86\u6280\u8853\u5c64\u9762\u7684\u554f\u984c\uff0c\u4f46\u6210\u529f\u7684\u6d77\u5916 SEO \u662f\u4e00\u5834\u9700\u8981\u9577\u671f\u6295\u5165\u7684\u7b56\u7565\u4f48\u5c40\u3002\u5f9e\u7db2\u57df\u67b6\u69cb\u9078\u64c7\u3001\u6df1\u5ea6\u5167\u5bb9\u5728\u5730\u5316\u5230\u4e3b\u6a5f\u6548\u80fd\u512a\u5316\uff0c\u6bcf\u4e00\u6b65\u90fd\u74b0\u74b0\u76f8\u6263\u3002\u5982\u679c\u4f60\u7684\u5718\u968a\u5728\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7684\u5168\u7403\u4f48\u5c40\u4e0a\u9047\u5230\u74f6\u9838\uff0c\u6216\u4e0d\u78ba\u5b9a\u8a72\u5982\u4f55\u555f\u52d5\uff0c\u6b61\u8fce\u96a8\u6642<a href=\"https:\/\/cheerway.tw\/zh_cn\/contact\/\" target=\"_blank\" rel=\"noopener\">\u806f\u7e6b\u667a\u532f\u5bb6\u5c08\u696d\u5718\u968a<\/a>\uff0c\u8b93\u6211\u5011\u7528\u5c08\u696d\u7684\u6280\u8853\u8207\u7d93\u9a57\uff0c\u70ba\u4f60\u7701\u53bb\u6478\u7d22\u7684\u6642\u9593\uff0c\u76f4\u63a5\u8d70\u5728\u901a\u5f80\u5168\u7403\u5e02\u5834\u7684\u6b63\u78ba\u9053\u8def\u4e0a\u3002<\/p>\n<h2 id=\"\u5f9e\u6b63\u78ba\u8a2d\u5b9a-hreflang-\u958b\u59cb\u4f48\u5c40\u60a8\u7684\u5168\u7403-b2b-\u5e02\u5834\">\u5f9e\u6b63\u78ba\u8a2d\u5b9a Hreflang \u958b\u59cb\uff0c\u4f48\u5c40\u60a8\u7684\u5168\u7403 B2B \u5e02\u5834<\/h2>\n<p>\u8d70\u5b8c\u9019\u8d9f Hreflang \u6a19\u7c64\u7684\u65c5\u7a0b\uff0c\u76f8\u4fe1\u60a8\u5df2\u7d93\u660e\u767d\uff0c\u5b83\u4e0d\u50c5\u50c5\u662f\u4e00\u884c\u7a0b\u5f0f\u78bc\uff0c\u66f4\u662f B2B \u7db2\u7ad9\u9762\u5411\u5168\u7403\u5e02\u5834\u7684\u95dc\u9375\u6e9d\u901a\u8a0a\u865f\u3002\u6b63\u78ba\u7684\u8a2d\u5b9a\u80fd\u78ba\u4fdd Google \u5c07\u5c0d\u7684\u8a9e\u8a00\u7248\u672c\u5167\u5bb9\uff0c\u7cbe\u6e96\u6295\u905e\u7d66\u76ee\u6a19\u5e02\u5834\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5f9e\u800c\u63d0\u5347\u4f7f\u7528\u8005\u9ad4\u9a57\u8207\u641c\u5c0b\u6392\u540d\u3002\u9019\u4efd <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u7684\u76ee\u6a19\uff0c\u5c31\u662f\u5e6b\u52a9\u60a8\u7a69\u56fa\u5730\u6253\u597d\u9019\u500b\u6280\u8853\u57fa\u790e\u3002<\/p>\n<p>\u7136\u800c\uff0c\u6280\u8853\u8a2d\u5b9a\u53ea\u662f\u8d77\u9ede\u3002\u771f\u6b63\u7684\u6311\u6230\u5728\u65bc\u5982\u4f55\u7d50\u5408\u5b8c\u6574\u7684 SEO \u7b56\u7565\uff0c\u5c07\u6d41\u91cf\u7a69\u5b9a\u5730\u8f49\u5316\u70ba\u6709\u50f9\u503c\u7684\u6d77\u5916\u8a62\u76e4\u3002\u6211\u5011\u662f\u667a\u532f\u5bb6\uff0c\u64c1\u6709\u8d85\u904e 10 \u5e74\u7684 B2B \u5916\u92b7 SEO \u5be6\u6230\u7d93\u9a57\uff0c\u5c08\u7cbe\u65bc Google \u767d\u5e3d SEO \u6280\u8853\uff0c\u5df2\u6210\u529f\u5354\u52a9\u4e0a\u767e\u5bb6\u53f0\u7063\u88fd\u9020\u696d\u5925\u4f34\u7372\u53d6\u6d77\u5916\u8a02\u55ae\u3002\u82e5\u60a8\u5e0c\u671b\u5c07\u7db2\u7ad9\u7684\u6280\u8853\u7d30\u7bc0\u8207\u5546\u696d\u76ee\u6a19\u5b8c\u7f8e\u7d50\u5408\uff0c\u6b61\u8fce<a href=\"https:\/\/cheerway.tw\/zh_cn\/contact\/\">\u7acb\u5373\u8aee\u8a62\u667a\u532f\u5bb6\uff0c\u6253\u9020\u7372\u5229\u5168\u7403\u7684 B2B \u591a\u8a9e\u7cfb\u7db2\u7ad9<\/a>\u3002<\/p>\n<p>\u8e0f\u51fa\u6b63\u78ba\u7684\u7b2c\u4e00\u6b65\uff0c\u8b93\u60a8\u7684\u54c1\u724c\u5728\u570b\u969b\u821e\u53f0\u4e0a\u767c\u5149\u767c\u71b1\u3002<\/p>\n<h2 id=\"hreflang-\u6a19\u7c64\u5e38\u898b\u554f\u984c-faq\">Hreflang \u6a19\u7c64\u5e38\u898b\u554f\u984c (FAQ)<\/h2>\n<h3>Q1: \u8a2d\u5b9a Hreflang \u5f8c\uff0c\u591a\u4e45\u80fd\u5728 Google \u641c\u5c0b\u7d50\u679c\u770b\u5230\u8b8a\u5316\uff1f<\/h3>\n<p>\u6839\u64da\u6211\u7684\u7d93\u9a57\uff0cGoogle \u901a\u5e38\u9700\u8981\u5e7e\u5929\u5230\u56db\u9031\u5de6\u53f3\u7684\u6642\u9593\u4f86\u8655\u7406 hreflang \u6a19\u7c64\u3002\u9019\u4e3b\u8981\u53d6\u6c7a\u65bc\u60a8\u7db2\u7ad9\u7684\u898f\u6a21\u8207 Google \u7684\u6293\u53d6\u983b\u7387\u3002\u65b0\u7db2\u7ad9\u6216\u66f4\u65b0\u4e0d\u983b\u7e41\u7684\u7db2\u7ad9\u53ef\u80fd\u9700\u8981\u66f4\u9577\u7684\u6642\u9593\u3002\u60a8\u53ef\u4ee5\u900f\u904e Google Search Console \u7684\u300c\u570b\u969b\u6307\u5b9a\u300d\u820a\u7248\u5831\u544a\u4f86\u76e3\u63a7\u7d22\u5f15\u72c0\u614b\uff0c\u78ba\u8a8d Google \u662f\u5426\u5df2\u6b63\u78ba\u89e3\u8b80\u60a8\u7684\u8a2d\u5b9a\u3002<\/p>\n<h3>Q2: \u5982\u679c\u6211\u7684\u7db2\u7ad9\u53ea\u6709\u90e8\u5206\u9801\u9762\u6709\u7ffb\u8b6f\uff0c\u53ef\u4ee5\u53ea\u5728\u90a3\u4e9b\u9801\u9762\u8a2d\u5b9a Hreflang \u55ce\uff1f<\/h3>\n<p>\u662f\u7684\uff0c\u5b8c\u5168\u53ef\u4ee5\uff0c\u800c\u4e14\u9019\u624d\u662f\u6b63\u78ba\u7684\u505a\u6cd5\u3002\u60a8\u53ea\u9700\u8981\u5728\u90a3\u4e9b\u78ba\u5be6\u5b58\u5728\u5c0d\u61c9\u7ffb\u8b6f\u7248\u672c\u7684\u9801\u9762\u4e4b\u9593\u8a2d\u5b9a hreflang \u6a19\u7c64\u5373\u53ef\u3002\u5c0d\u65bc\u6c92\u6709\u5176\u4ed6\u8a9e\u8a00\u7248\u672c\u7684\u7368\u7acb\u9801\u9762\uff0c\u5247\u4e0d\u9700\u8981\u52a0\u5165\u6b64\u6a19\u7c64\u3002\u9019\u6a23\u505a\u80fd\u78ba\u4fdd\u60a8\u5411 Google \u50b3\u905e\u6700\u7cbe\u78ba\u7684\u9801\u9762\u95dc\u4fc2\u8a0a\u865f\uff0c\u907f\u514d\u7522\u751f\u4e0d\u5fc5\u8981\u7684\u6df7\u6dc6\uff0c\u8b93\u8a2d\u5b9a\u66f4\u6709\u6548\u7387\u3002<\/p>\n<h3>Q3: \u4f7f\u7528 WordPress \u5916\u639b\uff08\u5982 WPML \u6216 Polylang\uff09\u6703\u81ea\u52d5\u5e6b\u6211\u641e\u5b9a Hreflang \u55ce\uff1f<\/h3>\n<p>\u662f\u7684\uff0c\u7d55\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u50cf WPML \u6216 Polylang \u9019\u985e\u5c08\u696d\u7684\u591a\u8a9e\u7cfb\u5916\u639b\uff0c\u90fd\u6703\u5728\u60a8\u9023\u7d50\u7ffb\u8b6f\u9801\u9762\u6642\u81ea\u52d5\u7522\u751f hreflang \u6a19\u7c64\u3002\u4e0d\u904e\uff0c\u6211\u9084\u662f\u5f37\u70c8\u5efa\u8b70\u60a8\u5b9a\u671f\u4f7f\u7528\u7dda\u4e0a\u5de5\u5177\u62bd\u67e5\u9a57\u8b49\uff0c\u78ba\u4fdd\u5916\u639b\u7522\u751f\u7684\u6a19\u7c64\u6c92\u6709\u56e0\u70ba\u4e3b\u984c\u66f4\u65b0\u6216\u5176\u4ed6\u5916\u639b\u885d\u7a81\u800c\u51fa\u932f\uff0c\u7dad\u6301\u8a2d\u5b9a\u7684\u6e96\u78ba\u6027\u3002<\/p>\n<h3>Q4: Hreflang \u6a19\u7c64\u6703\u89e3\u6c7a\u5167\u5bb9\u91cd\u8907\uff08Duplicate Content\uff09\u7684\u554f\u984c\u55ce\uff1f<\/h3>\n<p>\u5b83\u80fd\u6709\u6548\u300c\u9810\u9632\u300d\u56e0\u8a9e\u8a00\u6216\u5730\u5340\u62fc\u5b57\u5dee\u7570\uff08\u5982 color vs. colour\uff09\u9020\u6210\u7684\u91cd\u8907\u5167\u5bb9\u554f\u984c\uff0c\u4f46\u4e26\u975e\u76f4\u63a5\u7684\u89e3\u6c7a\u65b9\u6848\u3002Hreflang \u7684\u4f5c\u7528\u662f\u544a\u8a34 Google \u9019\u4e9b\u9801\u9762\u662f\u91dd\u5c0d\u4e0d\u540c\u7528\u6236\u7684\u300c\u66ff\u4ee3\u7248\u672c\u300d\uff0c\u800c\u975e\u60e1\u610f\u8907\u88fd\u3002\u5b8c\u6574\u7684 <strong>hreflang\u6a19\u7c64\u8a2d\u5b9a\u6559\u5b78<\/strong> \u90fd\u6703\u5f37\u8abf\uff0c\u5b83\u61c9\u8a72\u8207 canonical \u6a19\u7c64\u4e26\u7528\uff0c\u5404\u53f8\u5176\u8077\uff0c\u624d\u80fd\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n<h3>Q5: \u6211\u53ef\u4ee5\u540c\u6642\u4f7f\u7528\u591a\u500b\u8a9e\u8a00\u4ee3\u78bc\u6307\u5411\u540c\u4e00\u500b\u7db2\u5740\u55ce\uff1f<\/h3>\n<p>\u4e0d\u884c\uff0c\u9019\u662f\u4e00\u500b\u5e38\u898b\u7684\u932f\u8aa4\u8a2d\u5b9a\u3002\u6bcf\u500b\u7368\u7acb\u7684\u7db2\u5740\u61c9\u8a72\u53ea\u5c0d\u61c9\u4e00\u500b hreflang \u6a19\u7c64\u3002\u5982\u679c\u60a8\u8a66\u5716\u5c07\u591a\u500b\u8a9e\u8a00\u4ee3\u78bc\uff08\u4f8b\u5982 en-US \u548c en-GB\uff09\u6307\u5411\u540c\u4e00\u500b URL\uff0c\u6703\u8b93 Google 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