For newcomers to the field of website construction or marketing, website page design is often misunderstood as only needing to "look good" and "trendy" is enough. In reality, there are many key details behind a truly excellent website design, which will not only directly affect the customer's operating experience, length of stay and goodwill, but also relate to the professional image of the brand, the website's marketing conversion rate, and even SEO search rankings are inextricably linked.
If you ignore the details of the website design, it may cause users to leave the site quickly, making it difficult to attract the target audience, or it may turn your website into an empty shell that does not generate benefits, wasting time and money for nothing. Regardless of whether you choose to set up a website on your own, or outsource a design company to help, as a brand operator or marketing manager, it is necessary to understand the core concepts of website page design, and grasp the key elements that affect the effectiveness of the website, in order to effectively minimize the risk of communication errors and rework, and to ensure that the budget and human resources invested in the appropriate return.
This article takes 【Newbies must see】 as the starting point, and analyzes 5The Most Overlooked Design Details That Critically Impact Your Website's EffectivenessThe FromImportance of overall planning,Visual Logic of Typographic Structure,Techniques for applying color and visual hierarchy,The profound effect of font and line spacing on readability, to today's indispensableMobile-friendly design (responsive site planning)The entire content is presented in a simple, practical, and searchable structure, so that even novice designers can quickly grasp the core principles and common landmines in website design, avoiding the need to rework and invest ineffectively.
Through this article, you will be able to clearly understand what design logic and planning concepts should be behind a website with basic marketing functions, which in turn will enable you to grasp the key details when building your own website or outsourcing communication, reduce unnecessary mistakes and waste, and more effectively enhance the overall effectiveness of the website in terms of branding, customer trust, exposure and traffic accumulation, as well as marketing referrals. This is not only a website design tutorial, but also a practical guide to help you plan your website in the right direction, save costs and improve results.
The Importance and Basic Concepts of Website Page Design Planning
For many newcomers to web development, "web page design" is more than simply putting content on a website. In fact, a goodWeb Design PlanningIt is especially important for e-commerce websites, as it determines whether your website can bring a good user experience, deliver messages effectively, and even affect the final exposure and conversion rate. Therefore, understanding the basic concepts of website design is the first lesson that every newbie who wants to create or outsource a website must learn.
The foundation of website design actually revolves around a few key aspects:** clear structure, comfortable visual appearance, smooth operation, and meeting the needs of the target audience. **These aspects may seem simple, but the most common mistake made by beginners is to ignore the importance of "overall planning", which makes it difficult to maximize the marketing effect of the completed website.
If you want your website to have a good infrastructure, think first: what is the purpose of my website? Who is the target audience? What information do they want to find quickly? The answers to these questions will have a direct impact on the subsequentWebsite Design FrameworkArrangements, such as homepage highlights, functional categorization, and navigation bar design, are all part of the organizational planning and are critical to the customer experience.
Newbie Web Page DesignWhen you are looking at your website, don't just focus on "pretty" and ignore the marketing logic behind it. For example, if the main purpose of your website is to sell products, the home page information structure, layout should be to promote the order, emphasize the benefits of the main, rather than the pursuit of flashy visual and lead to complex operation, which is also one of the common misunderstandings of website design.
In addition, the website page design not only affects the user experience, but also directly affects the SEO, if the structure is confusing, classification is not clear, not only the user is easy to get lost, the search engine is even more difficult to correctly crawl your content, resulting in poor ranking results. Therefore, in the initial planning, should also considerWebsite Design and SEOIt saves time and costs by avoiding the need to retool after the fact.
Why does web page design affect user experience?
The core purpose of website page design is to help users find the information they want more quickly and provide a pleasant browsing experience. If the structure of the site is messy, chaotic layout, harsh colors or repetitive information, users will feel disturbed or even immediately close the page, which directly affects the site's residence time and bounce rate, which in turn affects your exposure and traffic.
wellWeb Design PrinciplesContaining visual clarity, clear information hierarchy, and logical operation, all these details can effectively enhance the brand's professional image and sense of trust, which is also one of the key factors to increase conversion rate.
What are the common mistakes of newbie web page design?
- I didn't plan the design of the website page first, I just started to do it.
- Ignore the needs of the target audience and just think it looks good on you.
- The structure is loose, the navigation is unclear, and the user cannot find the key information.
- Visual elements such as color scheme and fonts are inconsistent, resulting in a confusing look and feel.
These mistakes are the most common ones that newbies encounter when creating a website, which is the key reason why website design needs to be planned and not based on feelings.
How to Start Planning Your Website Layout? Start by thinking about organization
Website planning does not start with aesthetics, but with "architecture design". Please drawWebsite Design ArchitectureThe purpose and hierarchy of each page is clearly labeled, which helps you to clarify the information hierarchy, eliminate duplicated information, and facilitate more efficient design work in the future.
commonSite ArchitectureInclude: home page, about us, product services, case studies, frequently asked questions, contact us, etc., and then according to the needs of your industry to extend the supplement. A good website structure is the first step to reduce the loss of users.
The impact of website page design in relation to SEO
Website page design affects SEOfactors include: clear categorization of information, a well-developedInternal LinksThe search engine will not be able to understand the structure of your content, the correct level of headings, the speed of loading the page, and the friendliness of the mobile version. If these details are overlooked, search engines will have a harder time understanding your content structure, which will affect exposure.
A well-designed website is not only understandable to people, but also to Google. This is the only way a website can continue to bring innatural flowThe company's marketing strategy is to increase the effectiveness of marketing and brand exposure.
Typography and Structure: Details Often Overlooked in Website Page Design
For most newcomers to websites, "typography" and "site structure" are usually not a priority, but in fact, these two are the fundamental core of website page design, affecting whether users are willing to stay, and even affecting the effectiveness of search rankings.
Website Design FrameworkIf it is not clear enough, no matter how rich the content of your website is, it is easy for users to get lost and leave quickly without finding the information they want. If the layout structure is disorganized, it will not only make the content difficult to read, but also weaken the professional image of your brand.
Below we analyze the most common web page design problems that newbies tend to overlook, and provide practical suggestions to help you avoid these mistakes and improve the overall quality and effectiveness of your website.
The website design is not well organized and users can easily get lost.
The first step in website page design is to plan a clearWebsite Design FrameworkNewbies often make the mistake of not thinking logically and just stacking pages or categories based on feelings. A common mistake made by novices is the lack of logical thinking, just based on the feeling of stacking pages or categories, the result is that users can not find the direction after entering the site, and it is easy to have a high bounce rate or low conversion results.
For example.Corporate WebsiteThe common structural proposals are set out in the table below:
| Category | functional use | Users look forward to searching for information |
|---|---|---|
| Home | Brand Core and Quick Tour | Company Highlights, Service Highlights, CTAs |
| About Us | Brand Story, Team Introduction | Trust, Corporate Background |
| Products/Services | Provide service or product details | Specifications, Prices, Solutions |
| Case Sharing | Testimonials and Success Stories | Real-life cases, cooperation results |
| Contact Us | Message, Contact | Contact form, address, phone number |
A website without structure is like a city without road signs. A well-structured website makes it easier for users to find the information they need, enhances the user experience, and facilitates shopping conversions.
Common Reasons for Increased Bounce Rates Due to Poor Form Fitting
Many newcomers tend to ignore the "sense of visual rhythm" when designing website pages. If the layout is too crowded, the information is not hierarchical, there are too many pictures, and the key points are not clear, it is easy to cause readers to get tired and even close the page.
Common errors are included:
- Stacking too much content on one screen at the same time
- No separation of paragraphs or visual space
- CTA Button position is messy and unguided
wellWeb DesignIt should be equipped with white space, key areas, and visual guides so that users can grasp the core information of the website in a short period of time.
Website Typography Mistakes to Avoid
The following are common mistakes that newcomers to website layout make without realizing it:
- There is no main focus and the screen is messy.
- Long paragraphs, lack of visual buffer, reading fatigue.
- The size and thickness of the fonts are not standardized, and the hierarchy is confusing.
- Button styles and links are too colorful and inconsistent.
The core principle of typography is "less is more", don't be greedy to put all the information, but guide the user to understand it step by step.Website Design DetailsThis is one of the most neglected but crucial aspects of the program.
How to plan a page flow that meets your usage habits?
A good website is not only designed to look good, it should also meet the needs of the average customer.Operating HabitsThe following sequence of design is recommended when planning the page flow. When planning the page flow, it is recommended to refer to the following sequence of design:
- HomeRapid delivery of core values and highlights
- Sub-level pages are clearly categorized and easy to understand
- Clear CTA guidance on all pages (purchase, contact, etc.)
Web Design PlanningIt is important to work backward from the user's needs rather than from an internal perspective. This is the only way to create a transformative, easy-to-operate and SEO-friendly website structure that avoids the need to rework it later.
Color Matching and Visual Hierarchy: The Invisible Killers of Web Design
Many newcomers to theWeb Page DesignWhen designing a website, people often mistakenly think that as long as "colorful" and "eye-catching", they will be able to create a high-quality website, but the truth is just the opposite. Color matching and visual hierarchy are the most easily overlooked invisible killers in website design that deeply affect professional image and user experience.
If a website is too fancy in the use of color and lacks layers, it will make visitors feel confused and unable to catch the key points quickly. If the visual hierarchy is not clear, users will not be able to distinguish where the key information is and where the secondary information is, which will indirectly affect the reading efficiency and even reduce the conversion rate.
Therefore, novice web designers must understand theWebsite page design with wrong color scheme affects brand image"It is this core concept that will prevent you from making low-level mistakes that have far-reaching consequences.
Website page design with wrong color scheme affects brand image
It is an industry consensus that color affects brand impression. Improper color strategy not only makes the whole website look cheap, but also may affect the brand trust. For example, if your brand is professional and strict, but you use too many jumping colors and gradients, the visual presentation will be seriously out of focus, weakening the sense of trust.
Common Color Matching Errors include:
- Insufficient contrast between the text color and the background affects reading.
- Over-reliance on bright or saturated colors ignores brand attributes.
- There is no clear primary color, and the visual tone is confusing.
If you can follow theWeb Design Color MatchingThe basic logic of the system is to establish that 12 main colors with 2With 3 secondary colors, the site will be more consistent and recognizable.
How to enhance the visual appeal of your website through color?
The key to enhancing the attractiveness of a website is not the number of colors, but the logic of the color scheme and the distribution of layers. The following strategies are recommended:
- Main color is clear: The primary color echoes the core brand image and is used for headlines, buttons, and key visuals.
- Color Harmonization: Secondary colors are used for backgrounds, block dividers, and to reduce reading fatigue.
- Limited use of accent colors: e.g. CTA buttons, specific blocks, colors stand out but are not overpowering.
These principles will enhance the overall look and feel of the website and make it easier for users to focus on the key messages of the website.
Common Web Design Color Mistakes
Listed below is a list of newbies in theWeb Design Color MatchingThe most common mistake:
| Error Type | Results | Suggested solutions |
|---|---|---|
| No primary colors, colors are used indiscriminately | Overall screen clutter and branding ambiguity | Ratio of primary and secondary brand colors |
| Insufficient Comparison | Text is hard to read and affects UX | Main color/background contrast ratio at least up to AA standard |
| Too much color | Appears unprofessional and unfocused | Control the number of colors not more than 5 |
Appropriate color matching not only enhances the visual aesthetics, but also directly affects the website's stay rate and conversion effect, which is something designers need to pay special attention to.
The relevance of color, white space and font levels
Color is not a stand-alone design element, it must be paired with layout white space and font level to create a visually layered, easy to read website page design.
Web Design Font SelectionThe following principles need to be considered for hierarchical planning:
- Titles use brand colors or dark colors to highlight important information.
- The text is written in a comfortable grayscale color to reduce visual fatigue.
- Appropriate white space to avoid crowding the screen and to enhance the rhythm of reading.
Color and font matching is the most easily overlooked but directly affect the professionalism of the website design of the key details, good visual level design, can effectively enhance the attractiveness of the site and the user's stay time.
Fonts and Spacing: Neglecting the Details Affects Website Quality
In the eyes of most novices, website fonts and line spacing may only be small details, but to the truly experienced designer, these details directly affect the website'sReadability, professionalism and user experience are the three main elements that designers must consider when designing a website.Even if the content of a website is good, if the fonts are not well chosen and the visual hierarchy is not clear, users may leave the site quickly due to reading discomfort. Even if the content of a website is good, if the fonts are not well chosen, the spacing is crowded, and the visual hierarchy is not clear, users may still leave the website quickly due to reading discomfort.
Excellent web page design not only emphasizes visual effect, but also focuses on the comfort and readability of the content presented. When we talk aboutWeb Design Font SelectionIn fact, what we are talking about is not good looking, but easy to read, suitable and in line with the brand positioning. As for line spacing, it directly affects the reading rhythm and comprehension efficiency, if you ignore these keys, the quality of the website will be greatly reduced.
Here are some practical suggestions on how you can improve your website, focusing on the common problems that newcomers face, so that you can understand how these small details can actually affect the overall performance of your website.
Web design font selection error causes reading difficulties
Fonts are the most neglected yet easily affected key factor in website design. Many newcomers mistakenly think that "special" fonts can bring "design", but neglect the basic reading needs, which is detrimental to the customer experience.
Common errors are included:
- Use of special fonts that are too fancy and difficult to recognize.
- Choose fonts that are too small or too heavy for clarity.
- The font does not match the brand image and creates a sense of disparity.
Web Design Font SelectionIt is recommended that the following principles be observed:
- The use of bold or recognizable fonts for headings to enhance focus is a basic technique used by designers when designing websites.
- Choose a font that has moderate strokes and is clear and easy to read.
- Mixed Chinese and English pay attention to consistency to avoid a sense of jumping off.
Choosing the right fonts can dramatically improve your website's readability and brand professionalism.
Improper line spacing can cause dyslexia.
Line spacing may seem trivial, but it determines whether the content is "readable" or not. Too close spacing makes the text crowded and difficult to read; too wide spacing makes the content sparse and difficult to focus on, all of which will weaken the efficiency of absorbing the content.
The ideal line spacing is recommended to refer to the following range:
| Text Type | Font Size | Suggested line spacing (line-height) |
|---|---|---|
| Title | 24-36px | 1.2-1.4 |
| Nevin | 16-20px | 1.5-1.8 |
These standards help to improve the reading rhythm of the website, allowing for a more breathable visual experience and reducing reading fatigue for customers.
How do I match the headline with the body level of the text?
Web Design PlanningIn the case of headlines and content, there should be a clear hierarchy to help users quickly grasp the content. An example of a common hierarchy is shown below:
- H1 Title: Theme, Eye-catching
- H2 Title: Chapter, Classification
- H3 Headings: details, paragraphs
- Internal paragraphs: stable and easy to read
Through changes in font size, thickness, and spacing, a sense of visual rhythm is established, which not only enhances the aesthetics, but also directly affects the user's dwell time and reading intention.
Thinking about the overall consistency of fonts and layouts
Website Design DetailsThe overall visual consistency should be the premise, including fonts, colors, line spacing and so on. If different fonts and title levels are used on each page, it will not only weaken the professionalism of the brand, but also make users feel confused.
Practical advice:
- Unified font style for the whole site (title/text can be split into two groups, but maintains unity)
- There are clear guidelines (Style Guide or CSS) for color, line spacing, and font weight, which are the basic principles that designers must follow when building a website.
- Important information is labeled in the same style (e.g., CTA button, reminder)
Uniform and regular visual performance can effectively enhance brand trust and make your website more professional and recognizable.
Mobile Friendly Design: The Key Points of Website Design That Cannot Be Ignored
With mobile Internet access becoming mainstream, theMobile Device DesignIt has long been a basic equipment of website page design, not a matter of adding items to it. According to statistics, the proportion of Taiwan users browsing websites through cell phones or tablets has exceeded 60%, if the website is poorly presented on mobile devices, no matter how good the content is, it will not be able to leave visitors, let alone improve the conversion effect.
However, many newcomers or traditional industries still focus on the desktop effect and ignore the mobile experience when creating websites. In factWeb Design PlanningIf you don't consider mobile, it will not only affect the user experience, but also be regarded as a bad website by Google, which in turn will affect the search rankings. Below is a list of key points that newbies often overlook, to help you create a truly mobile-friendly website page design.
The overlooked details of mobile device layout design
Mobile devices have a limited screen size, and users' sliding and operating habits are different from those of desktops, so typography, fonts, and button sizes need to be rethought, and here are some of the details that are often overlooked:
- Text too smallThe reading of the book is a struggle, and the lack of line spacing affects reading comfort.
- Buttons too close togetherThe system can be easily miscontacted, which may cause operation difficulties.
- The width of the layout may affect the customer experience and should be adjusted to the appropriate width.The horizontal scrolling increases the burden on the user.
- Image not optimizedThe loading process is too slow, which affects the user experience.
These details may seem small, but they have a direct impact on the user's dwell time and behavior, and if they are not handled properly, the bounce rate will remain high.
Basic principles of responsive website design
To accommodate both the mobile and desktop sides, it is recommended to use theResponsive Website DesignThe core spirit is to provide the best browsing experience by automatically adjusting the layout according to different devices. The core spirit of the company is to provide the best browsing experience by automatically adjusting the layout according to different devices, and the following are the basic principles:
- Fluid Layout, where the content scales automatically with the width of the screen.
- Responsive Image, which automatically displays the optimal ratio for the device.
- Media Query, with customized layout specifications for different devices.
Responsive design can effectively reduce future maintenance costs, but also in line with Google's mobile first index policy (Mobile First Index), to enhance the site ranking and exposure opportunities.
Mobile Website Typesetting Common Errors and Ways to Fix Them
Common mistakes for newbies include:
| Bugs | Results | proposed amendment |
|---|---|---|
| Buttons too small | Poor user experience due to inadvertent contact | Solid button, at least 44x44px. |
| Text is too dense | Difficulty in reading | Minimum 16px text, 1.5 times the line spacing |
| Page is too long | Slide Fatigue | Split blocks with Anchor links |
| Forms are too complex | Inconvenient to fill in and reduce conversion | Simplify fields, step-by-step |
Only by mastering these principles can we create a website that truly meets the habits of mobile devices and increase user stickiness and conversion rates.
How can I check the display effect of my web site on mobile devices?
After completing the website, don't just check it on your computer. It is recommended that you use the following tools to view the results on your mobile device:
- Google Mobile-Friendly Test: Test for compliance with mobile-friendly standards.
- Chrome Inspection Tool (View Mode): Simulates a wide range of screen sizes.
- Real Device Testing: Clicking and sliding smoothness is verified in real-life operation on mobile phones and tablets.
Properly planned mobile website design not only enhances user experience, but also optimizes SEO ranking and brings more natural traffic and effective business opportunities.
