Foreword: Why do many SMEs do web design, but never see results?
Most small and medium-sized enterprises (SMEs) nowadays already know that having a corporate website is a basic facade. But have you ever encountered the following situation? The website is beautifully done, but no one comes to look at it; it took a lot of budget to build, but the number of inquiries in a year is pitifully low. The problem is not that you don't have a website, but that you don't think about your website from the "right mindset".Positioning, Structure and Marketing StrategyThe
As a matter of fact, the vast majority of SMEs' websites are ineffective not because they are not sophisticated enough, but because they lack a clear core concept:
The website is not a decoration, butTools for Business Growth and Opportunity AcquisitionIf you don't have this kind of knowledge, it's just a waste of time. If you don't have this kind of knowledge, even the best design and budget are just a waste.
In this article, we will take [Web Design Methods] as the theme, from theClarify website objectives, user needs, marketing thinking, partner selection, and ongoing operations.The program will take you through the 3 essential ideas for building an effective official website and help you avoid pitfalls and take the wrong path by analyzing real cases.
If you are:
- Business owners planning to build a new website
- Marketers who want to improve the effectiveness of their existing websites
- I've just stepped intoDigital MarketingNew Bosses
This article will save you 3 years of wasted time and truly understandHow a website can be a performance booster for you, especially through optimized shopping cart functionality.Instead of just an online business card.
Determine the purpose of the website, decide the direction of web design and corporate positioning
Small and medium-sized enterprises often fall into a myth when planning their websites: "If you find a web design company and make your website look good, it will automatically bring results". But the truth is thatThe effectiveness of a website never depends on the design company, but on the company's own understanding of the "purpose of the website".
Web site is not a decoration, but a basic tool for enterprise digital marketing, only a clear definition of "for what", "for whom", "hope to get what effect", in order to let the next web design to maximize the benefits.
Below, we'll help you revisit your website planning, starting with a few key ideas that SMBs often overlook.
Small and medium-sized enterprises most often overlooked website issues: the reasons why the web design is done but not effective
Many bosses have only one simple idea in mind when they make a website: "The company should have a website to make it look more professional". Therefore, after the completion of most corporate websites, they will face several typical problems:
| Frequently Asked Questions | Impact on results |
|---|---|
| No clear goal | Website traffic is unmanaged and no one tracks results |
| No design of the shopping guide process | Visitors look at the website and wonder how to contact or ask questions. |
| Emphasizing aesthetics over practicality | Gorgeous design, but information is scattered, users can't find the key point |
| Lack of Marketing Planning | Without SEO and traffic, the website is reduced to a facade. |
In other words.The reason why a website is not effective is not because the website is not beautiful, but because the website is not clear about what it is trying to accomplish for the business.
What is the role of a corporate website? Exposure, marketing, referrals, image?
Enterprises in different industries and at different stages should have completely different needs and goals for their websites. The following are some of the common positioning, you should first ask yourself, your website to accomplish which task?
- Corporate Identity Website: Showcases company strength, brand philosophy, and past cases. The purpose is to enhance trust.
- Marketing and Traffic Sites: Combined with SEO or advertisement traffic, the purpose is exposure and traffic accumulation.
- Sales-oriented official website: There is a complete inquiry, contact, form, and even e-commerce shopping function. The purpose is to facilitate the transaction.
- Service Support Website: Combine after-sales service information to enhance customer satisfaction.
Many SMEs make a mistake:I want everything, but I can't do anything right. The right thing to do is to look back at your business goals and focus on one main function and supplement it with others.
How to clarify the needs of enterprises to maximize the benefits of web design
Before you start looking for a web design company in Taipei, you should ask yourself these 5 questions, which will allow you to make your website more focused, without wasting time and budget:
- Who are my target customers? How will these people find information?
- What values do I want to convey on my website? Professionalism? Reliable? Innovative?
- What do I want to accomplish with my website? Exposure, listings, sales, after sales?
- What are some of my service processes that need to be simplified and made more efficient through the website?
- If you were to redo your website in 3 years, what pain points would you prioritize this time?
Get these issues sorted out before you start planningSite StructureIt is only when you have the right content and design that you will be able to make a website that really brings in results, not just "pretty but useless".
Case Study: Why did Company A's inquiry rate increase by 300% after rebuilding its corporate website?
Company A was originally a traditional B2B parts factory with a long standing website that only hadCompany ProfileWith the product catalogs, the boss complained every year that the website did not bring in any orders. Before rebuilding the websiteThe Wiseguy helped them to think back on the following 3 things:
1️⃣ Who is the customer? Global traders, not Taiwanese end consumers.
2️⃣ What does the customer need? To see the detailed specification, to contact quickly, to be able to compare prices, to be able to inquire about prices.
3️⃣ How do customers find information? Search through Google keywords and industry platforms.
Therefore, the new website is reprogrammed:
- Main Keyword Layout → SEO Optimization to Bring in Precise Traffic
- Refinement of product categorization → Compliance with traders' search logic
- Add inquiry form, contact button → Increase conversion rate
As a result, less than six months after the website went online.The number of inquiries increased from a monthly average of 3 to a monthly average of 12, and the inquiry conversion rate increased by 300%.
This case proves that "figuring out the purpose of your website" is more critical than how much money you spend on design.
Build a user-centered website structure and utilize responsive web design.
Nowadays, most business owners tend to focus only on "whether it is aesthetically pleasing or not" when doing web design, but ignore the real core purpose of the website, which is toservice userWhen a visitor enters your website, whether he can quickly understand your products and services, whether he can easily find the information he needs, and whether he can complete the action without any obstacles will directly affect the effectiveness of your website. When a visitor enters a website, whether he can quickly understand your products and services, whether he can easily find the information he needs, and whether he can operate and complete his actions without any obstacles, all of these will directly affect the effectiveness of the website. Responsive Web Design (RWD) is a standard model created to meet the needs of modern cross-device browsing, and the combination of user-centered information architecture thinking can make the website more convertible, avoiding the dilemma of enterprises investing in the website but falling into the ineffective operation.
Here are a few specific ways to help you get on the right track to building an effective website and increasing your brand value.
Why responsive web design has become a must-have for SME websites?
The key reason why Responsive Web Design (RWD) has become the standard for modern enterprises to build websites lies in the change of user behavior. According to Google and many other market research data,** more than 60% of website visitors are browsing through mobile devices. **If a website does not automatically adapt to the different screens of cell phones, tablets, or desktops, the user experience is bound to be poor, and the bounce rate will increase dramatically. A high bounce rate has a huge impact on SEO rankings, which is why Google has explicitly listed mobile-friendliness as a ranking factor.
Take Taiwan SMEs as an example, in the past, many websites only do desktop version, mobile only with simple zoom solution, resulting in too small fonts, buttons difficult, customers naturally do not want to stay long. **The poor performance of websites is not due to a lack of traffic, but a poor mobile experience. **The following data illustrates the importance of RWD, which has a significant impact on improving user experience and SEO:
| Installation | Average percentage |
|---|---|
| Cell Phone | 60%~70% |
| Desktop Machines | 25%~35% |
| flatbed | 5% Below |
Responsive design not only solves the layout problem, but also indirectly improves search rankings, reduces churn, and increases dwell time, all of which are key factors in conversion. For small and medium-sized businesses, RWD is no longer an option, it's a basic threshold. Without a responsive website, you lose half of your digital exposure.
Furthermore, RWD is all about "unified management": one copy of the program code, automatically adjusted with the device, no more need for another copy.MobileMaintenance costs. This saves time and money for businesses with limited budgets.
Planning information architecture and website design that matches customer's search behavior
The core of website structure planning is not what kind of categorization owners like, but how potential customers search for information and think about the process. If the information structure does not match with the user's habits, it will lead to customers not being able to find what they need and increase the chance of leaving, and even more traffic on the website will not be converted into business opportunities. This is why "user-centered" is the first principle of information architecture.
SMEs planning their website architecture should start withUser Requirements PathTo design. The following are examples for reference:
The mistake that many business websites have made in the past isHomeIt's too fancy, important information is hidden in the deeper pages, and even "Contact Us" requires five clicks to find it. This design does not cater to the rapid behavioral patterns of modern consumers.
A good information architecture should have the following conditions:
- Understand website topics within 3 seconds to enhance user experience.
- Ability to complete major actions (inquiry, contact, order) in 3 steps or less.
- HomeClearly navigate to key pages so visitors don't get lost!
This may seem simple, but it is the key to determining the conversion rate of your website.
User-Oriented CTA Design, the Key to Increasing Website Conversion Rates
CTA (Call to Action) design is an important factor in whether a website can lead to referrals. Many websites are beautifully designed, but the number of inquiries is extremely low. In fact, the problem is that the CTA is not clear enough or not diversified enough. Especially when there are many mobile device users, if the buttons are hidden too deep or the text is not clear, it will seriously reduce the willingness to take action.
Effective CTA design should be based on the user's point of view, taking into account his/her current state of mind and needs, and designing appropriate guidance:
Common CTA types:
- Contact Us Now (Phone / LINE / Form)
- Free Quote / Trial Reservation
- Join LINE friends to learn more
- Download Catalogs / Solutions
These CTA buttons should be designed in a prominent location and repeated in key passages on the page at the right time, and should not be hidden under mobile devices, fixed with the scroll to enhance conversion rates.
Misdemonstration:
There is only a contact form on the homepage, but the other pages have no action guide, so users leave without hesitation.
- Correct demonstration:
- Product page → Inquiry button
- About Us → CTA
- Case Sharing → Consultation CTA Cross-guidance
Through this kind of contextualized CTA design, visitors can be effectively guided to become potential customers, so that the website really has the function of performance conversion, rather than just displaying the facade.
Case Study: Company B Boosts Mobile Conversion Rate Through Redesign 50%
Company B is a traditional enterprise providing B2B equipment repair services, the original website design has a history of 10 years, at that time only for desktop visual layout, mobile devices without optimization, resulting in a bounce rate of more than 70%, the conversion rate of the mobile side of the inquiry is only 5%.
WiseGuy assisted the company to re-engineer their website by importing the following strategies:
- Fully responsive designThe mobile device prioritizes the pattern and the path of operation.
- CTA OptimizationThe mobile navigation buttons (LINE / Form / Phone) are designed for each page and fixed at the bottom of the mobile version.
- Information ReorganizationIn addition, the homepage will introduce the service advantages, process, and customer examples, and the inquiry can be completed in 3 steps.
- Visual Simplification, Reduced BurdenIt is a clear and easy to use program that eliminates the need for animations and focuses on functionality and information.
Three months of online data:
- Action Device Bounce Rate Drops 20%
- The mobile form fill rate was increased to 12% as a result of optimizing the design of the website.
- LINE official account boosts friend count by 70%
Conclusion: Responsive design combined with user-oriented CTAs is necessary to enhance the effectiveness of SME websites.
This case proves once again that the success of a website is never about how beautiful the design company makes it, but whether the enterprise can stand in the customer's perspective and plan a website structure that is "easy to be understood and easy to act".
Use marketing and SEO thinking, so that the web design really become a performance driver
Many small and medium-sized enterprises have spent time and budget to make a website, but the result is far lower than expected. The fundamental problem comes from the lack of "marketing thinking" and "SEO logic", as well as an in-depth understanding of the customer base. A website is not a static piece of work, but a marketing tool for long-term operation. If you don't take marketing, SEO and content management into consideration, your website, no matter how beautiful or technical it may be, will not be able to realize its true value. A website should be an engine for business growth, not a decoration.
This chapter will help you understand the basic strategies of an effective website from a marketing perspective, and how SEO should be deployed in practice in order to have a chance to accumulate stable traffic through natural search, which can be further converted into real business opportunities.
SEO Optimization Structure, How It Affects Website Exposure and Traffic?
In the field of digital marketing, SEO (Search Engine Optimization) is the foundation for businesses to achieve stable traffic and business opportunities. With proper SEO structure planning, your website has a chance to gain better exposure and ranking in Google and other search engines, which in turn attracts potential customers to reach out to you and easily increases the conversion rate. SEO is not just about keyword stacking, but also involves the overall structure of the website, the depth of content, the logic of links, user behavior and other factors.
There are three core factors that affect SEO: site setup, content quality and user experience.
- Technical FrameworkIncludes Site Speed, RWD Action Friendly, Header Structure (H1-H3), Meta Settings, Schema Data Markers.
- Content Strategy: Whether topics and answers that meet the needs of the target audience and are searchable are provided and regularly updated.
- External Links: Whether other sites (media, forums, partners) are linking to your site, accumulating weight and trust.
A good SEO framework will make it easier for Google to understand your website's theme and weight, which in turn will increase your exposure. The following table is an example of SEO performance and results:
| SEO Effectiveness | Traffic Enhancement | Inquiry Increase | Growth |
|---|---|---|---|
| Top 3 | +200% | +300% | +20%-50% |
This shows a fact:Exposure -> Traffic -> Inquiries -> Transactions, and the starting point for all of this is your SEO framework.
How to plan your website content to match the search intent to improve natural ranking
If the content of a website is not close to the real search intention of the users, even if there are many articles or product introduction, it will be difficult to accumulate effective traffic; Google is not concerned about who does the most, but who provides the best content that "solves the needs". This also illustrates how SMEs should plan their website content: put yourself in your potential customer's shoes and think about "How will he find information? and "What content does he expect to see? to enhance the user experience.
The content planning steps are as follows:
- 1️⃣ Identify core keywords(e.g. web design, corporate website, responsive website design)
- Expanding Long-Tail Keywords(e.g. how to choose a web design company, common mistakes made by SMEs in making websites)
- Plan the content structure to facilitate the design of the overall architecture of the website.(FAQ, Teaching, Solutions, Industry Cases)
- Matching Marketing Funnel Layout(Stage planning from awareness → needs → action)
Content type can be:
- Teaching articles (to increase authority and credibility)
- Case sharing (to support the link between effectiveness and website development)
- Q&A Lazybones (Boosting Long-Tail Exposure)
- Professional Guide (deepening the length of stay)
When your content solves the problems of potential customers, it is naturally easier to be recommended by Google, and accumulate stable and precise natural traffic, which is exactly the basic ability of the enterprise website should have.
The Importance of Data Analytics: How GA4, Search Console Works
The effectiveness of a website cannot be based on feelings or guesswork, and the use of data analysis tools is an indispensable part of optimizing the effectiveness of a website. GA4 (Google Analytics 4) and Search Console are currently the mainstream, free, and authoritative website data tools, and small and medium-sized enterprises (SMEs) should consider them as important references in their day-to-day operations.
GA4 can analyze the data contained:
- Sources of visitors (natural search, advertising, community, etc.)
- Dwell Time, Bounce Rate, Conversion Behavior
- Device Distribution (Mobile / Desktop)
- Performance of each page (flow/stay/interaction)
- Key information that the Search Console can provide:
- Search Exposure / Ranking / Hits
- Which keywords drive traffic
- Site Health (Crawler Errors, Action Friendly)
- The status of external links and indexing, which is critical to improving brand visibility.
By analyzing these data, you will be able to determine whether the current website traffic is healthy, which pages are more effective, and whether the user behavior is reasonable, and then make corrections to address the problems and continue to improve the effectiveness. Website management is never a one-time process, but rather a process of optimization and revision based on data, which is the true way to make a website a marketing tool.
Case Study: Enterprise C's Top 3 Keywords in 3 Months through Content Optimization
Enterprise C was originally a traditional OEM factory. In the past, the company's official website only displayed product catalogs and company profiles, which resulted in a long period of low website traffic and only occasional inquiries. With the re-planning of the website and the introduction of SEO and content strategy through WiseGuy, the website was successfully entered into the top three of Google for a number of core keywords in just three months, and the traffic and the number of inquiries both grew. The optimization points are as follows:
- ReorganizationFocus on core product lines, clear categorization, and SEO titles and descriptions.
- Add Content Page: Produce FAQs and educational texts for customers' frequently asked questions (e.g. how to choose the right parts / delivery dates / certifications, etc.)
- SEO Optimization Details: Reorganize Meta Data, Picture Alt, Internal Link Layout
- The combination of external exposure can effectively increase brand awareness and website traffic.: Brand endorsement links with LinkedIn, industry media
3-month outcome data:
- Flow Boost 210%
- Number of keywords in top 3: Originally 0 → 15 groups
- Asked about the growth of 180%
- International buyers' new inquiries from natural search accounted for 70%
This case illustrates once again that the effectiveness of a website can be improved not by spending money on advertisements and piling up traffic, but through a solid SEO framework and the accumulation of quality content, which will bring long-term and stable natural inquiry business opportunities.
How to choose a web design company? Common Cooperation Models and Points for Attention
At present, Taiwan's web design industry can be roughly divided into three modes of cooperation, each with its own advantages and disadvantages:
| Type | Advantages | Disadvantages | Suitable for |
|---|---|---|---|
| Traditional Design Company | Aesthetically strong, visually pleasing, and designed with the user experience in mind. | Lack of marketing concepts and insufficient traffic conversion mindset | Branding, cultural and creative, art companies |
| Engineering Guide Company | Stable technology and high security | Lack of UX design and humanization | Information Platform, System Integration Requirements |
| Marketing Leadership Company | Understanding SEO, conversion, and digital marketing traffic realization can effectively boost your website's ratings. | Relatively high price, need to specify planning requirements | Small and Medium Enterprises (SMEs), Business Opportunity Converters (BOCs) |
If the purpose of your business is to bring tangible results through your website, it is safer to choose a partner with a "marketing-oriented mindset". This type of company will look at the needs of your industry, market competition, and customer behavior, plan the structure of the website, content strategy, and incorporate SEO, CTA, data tracking and other mechanisms, so that the website has the ability to continue to accumulate results.
On the contrary, if you only pursue cheap and fast, or purely artistic effects, it is very likely that the website will become a "beautiful island", with no one browsing, no one asking questions, and eventually investing in the budget to redo it again.
Quotes vary widely? Read the details and hidden costs behind the quotes.
Business owners are often puzzled: the same "website construction", why some people quoted $ 50,000, while others quoted $ 200,000? The reason actually comes from the difference between the scope of content and the technical depth behind. A professional website builder quote will usually list the following items clearly:
- Layout (customized or not / quantity / details on each page)
- Program functions (forms, backend management, membership system, e-commerce functions, etc.)
- SEO structure (Meta included or not, keyword layout, RWD optimization)
- Content Writing (Copywriting, Illustration, Graphics)
- Testing and uploading (cross-browser, mobile testing)
- Follow-up maintenance (warranty coverage, number of updates, technical support hours)
If you only see words like "10-page website" and "quick delivery", it mostly means that you are using an off-the-shelf template with no marketing strategy and no follow-up optimization, which is not helpful for business results. You also need to pay attention to hidden costs, such as:
- Is hosting included in the rental fee?
- Is domain management bundled?
- Do I need a separate quote for future expansion?
- Were the original files and program code delivered?
Only by understanding the structure and content behind the quotation can enterprises ensure that the money they spend is really spent on services that meet their needs, rather than being attracted by low prices and then subjected to price hikes and contract restrictions.
Case Analysis: Enterprise D chose the wrong design company and learned a painful lesson that half a year was wasted.
Enterprise D is a manufacturing factory in the north, because of the brand image needs to find a design company to build a new version of the corporate website, the two sides only discussed the design style and layout style, but did not focus on the user flow, marketing orientation, SEO structure and site planning to do in-depth planning. Half a year after the website was completed and launched, Enterprise D found that:
- Almost zero traffic to the website (less than 10 visitors per day)
- No enquiry form design, contact information is hidden too deep.
- No GA / Search Console settings, results are hard to track.
- Difficulty in browsing on mobile devices and high bounce rates may be related to poor website planning.
In the end, Enterprise D assessed that the website was "nothing but a nice-looking one" and that it did not help the company's performance. With the re-planning and introduction of a marketing-oriented structure, the number of inquiries increased by 5 times in just three months, successfully helping the enterprise to enter a new overseas market.
This case reminds us once again that when choosing a design company, the focus is not just on "making a website", but on whether it can bring you results. Only a design company that understands your business model, customer behavior, and marketing strategy can truly create a website with business value, not just a pretty but useless piece of work.
After completing the website, continuous optimization and operation is the key.
Many business owners think that once a website is created and online, it's the end of the story. HoweverA truly excellent and effective business website is in business from the moment it goes online.Whether the purpose of your website is image, marketing or conversion, it needs to be continuously optimized and operated in order to achieve long-term benefits. If SMEs treat their website as a static presence and ignore subsequent updates and content management, they will eventually face the problem of "website in name only and stagnant results".
The effectiveness of the website comes from long-term accumulation, through data analysis and content update, constantly correcting the direction and strengthening the weak points, which is the fundamental way to make the official website become a real promoter of the enterprise's performance.
What should I do after building my official website? The Importance of Optimization and Updates
After the website is online, the most common problem that enterprises ignore is "leaving it alone". Many small and medium-sized enterprises think that after the website is finished is the end, there is no follow-up update, there is no maintenance action. The result is usually: less and less traffic, poorer and poorer rankings, and even regarded as a dead site by Google, so exposure opportunities are no longer natural.
Website operation is just like business operation, you need to pay attention to the market demand, customer behavior and data feedback. Below are the items that must be implemented on an ongoing basis after a website is built:
- Content Updates: Industry News, Product Updates, Success Stories, and Teaching Articles to keep the site active and add to the SEO effect.
- Visual Optimization: Adjust the layout, button position, CTA, etc. according to the traffic data to improve the conversion rate.
- Functional Review: Regularly check whether the form is normal and whether the page reads abnormally to maintain a good user experience.
- Data Tracking: Observe the user's behavior through GA4, Search Console, and adjust the direction at any time.
Website inactivity is tantamount to regression because your competitors are progressing. Only through continuous optimization can your website remain competitive and bring a steady stream of business opportunities to your business.
How to continuously improve the effectiveness of your website? Simultaneous enhancement of content, layout and SEO
In order to improve the effectiveness of the website, it must be optimized from three aspects:Content, layout, SEOAll three have an impact on each other. All three have a bearing on each other and are indispensable.
Content Updates: Continuously posting information related to your business, product, or industry will allow Google to recognize your website as still active, boosting your SEO score and giving potential customers more opportunities to reach you.
Common Updatable Content: Includes SEO optimized articles and shopping related product descriptions.
- Industry Trend Analysis
- Case sharing, success stories
- New Products / Technology
- Frequently Asked Questions
Optimization: Based on data observation, we adjusted the page structure, button placement, and CTA design to improve user convenience and indirectly increase the conversion rate. For example, by fixing the inquiry button from the bottom of the page to the side of the screen, the inquiry rate is increased by 30%.SEO EnhancementSEO is not a one-time process, but a continuous and cumulative process. If you continue to implement these three items, your website will grow steadily, accumulate more exposure and business opportunities, and really give full play to the value of your digital assets.
Case Study: How E-Business Doubled Its Exposure List Through Website Optimization
E Enterprise is a B2B professional equipment company. In the past, the website had not been updated for several years after its completion, which led to a decline in search rankings year after year and a significant drop in the number of inquiries, and even began to affect the effectiveness of business development. With the help of WiseGuy, the company reintroduced a website optimization plan and doubled the number of inquiries in just half a year, which was attributed to three core strategies:
Content Enhancement:
- Add in-depth articles on technical teaching and application scenarios to enhance the professional image and SEO weight of the website.
- Concretize the sharing of case studies and combine them with actual results to enhance the persuasive power of the conversion.
- Visual and Architectural Optimization
- Simplify the operation process, CTA is fixed on the right side, and the inquiry behavior is obviously improved.
- Operational friendliness on the mobile side increased and bounce rate decreased by 151 TP3T.
- SEO Continuous Layout
- Focus on the core keywords of the product and re-optimize the title, description, and content structure.
- Increase backlinks through external cooperation platforms to enhance the overall weight of the website.
Six-month data results:
| Indicator | Before Optimization | Optimized |
|---|---|---|
| Flow rate (monthly average) | 800 | 1600 |
| Number of inquiries (monthly average) | 10 | 25 |
| Top 3 Keywords | 3 sets | 12 sets |
This case proves once again that a website is not something that can be achieved overnight, but is the result of continuous operation. If SMEs can understand this mindset and treat their website as a performance partner, the benefits accumulated after long-term operation will far exceed your original expectations.
Frequently Asked Questions FAQ：About SME website effectiveness, web design, SEO doubts one time answer
1. why is there no traffic to my website?
The reason for the lack of traffic to most corporate websites is not that the website is not beautiful enough, but that it does not have any marketing or SEO layout. After the website is online, if there is no SEO structure, no content update, no external exposure, naturally it cannot be found by potential customers or search engines. It is recommended to start planning and improving the basic SEO optimization, content update and data tracking.
2. Is responsive web design the same as RWD?
Yes, RWD (Responsive Web Design) in Chinese is called responsive web design. The main function of RWD is to allow websites to automatically adjust their layout according to the screen size of different devices (mobile phones, tablets, desktops) to provide a good user experience, which is also one of the ranking factors listed by Google.
3. Why is the website not effective after SEO?
SEO results need to be accumulated over time, usually more than 3-6 months before results can be seen, not immediate results. In addition, the key factors affecting the effectiveness of SEO include whether the keywords are chosen correctly, whether the quality of the content is close to the search intent, and whether it is continuously updated and optimized. It is recommended to check if all the SEO details are in place.
4. Is a one-page website suitable for all industries?
A one-page website is more suitable for a single product, activity, personal brand and other streamlining needs, if the enterprise has multiple services, B2B needs, SEO long-term layout, a one-page structure is usually insufficient. SMEs should choose a more scalable and conversion-oriented structure according to their target planning.
5. Should SMEs choose to customize their websites or make them look like packages?
Those who have limited budget or only need for image can choose the set version, but if you value brand image, marketing channel and SEO effectiveness, it is recommended to choose the customized version, so that you can plan the information structure and content strategy, and in the long run, it is more in line with the needs of the enterprise development.
6. How often should a website be redesigned?
Depending on the industry and market changes, it is generally recommended to review the website every 3-5 years to see if it meets the latest mobile device standards, marketing needs and visual trends, and if the structure is outdated or the effectiveness is declining, then consideration should be given to re-optimizing or revamping the website.
7. How to measure the effectiveness of a website, is it enough to just look at the traffic?
Traffic alone is not enough to represent the effectiveness, it needs to be evaluated with data such as inquiry rate, number of transactions, dwell time, bounce rate and so on. An effective website should have stable traffic + clear conversion (inquiry, transaction, list collection), which is the standard to evaluate whether it is successful or not.
8. What is the difference between the roles of an official website and a social platform?
Social media is an external platform, and the traffic is controlled by the platform, which is susceptible to policy changes.The official website of the enterprise is its own assets, accumulating SEO weight, brand trust and stable exposure, the two should go hand in hand.
About SmartHome｜Effective website for small and medium-sized enterprises to help you grow steadily
WiseGuy, a deep-rooted solution for SMEs in Taiwan to grow their business opportunities, combines digital websites, marketing education, and chamber of commerce connections, and is committed to making enterprises no longer fight alone.
We understand that small and medium-sized enterprises are facing the difficulties of limited budget and lack of marketing resources, so we provide a set of truly effective design of the [website construction + digital marketing training + offline business opportunities to connect] services to help customers grow steadily.
Three Core Advantages of SmartHome
- Website Builder｜Specialized for small and medium-sized enterprises, combining SEO and conversion-oriented structure to really bring inquiries and results.
- Digital Marketing Course｜Provides business owners with the marketing skills they need to understand and implement website setup from scratch.
- TCBA Chamber of Commerce Resources｜Combine with offline physical business opportunities, network expansion, and cross-industry cooperation, so that the website is not only an online storefront, but also become a physical growth driver, and provide more choices in shopping.
Why choose SmartHome?
- Over 3,000 SMEs have chosen to cooperate with us, and the results have been proven by word-of-mouth.
- Budget-friendly and results-oriented, assisting enterprises to grow steadily every year
- Supports multiple installments, reduces capital pressure, and quickly initiates digital transformation.
We don't just make websites, but we use business opportunities, results, and resources to accompany you on your way to the stability of a 100-year enterprise.
